world marketing
Golden Bear to feature in National Parent Guide
Golden Bear Toys has been accepted to feature in the National Parent Guide for
2013/14 as a child development partner for this year’s edition. The National
Parent Guide, distributed to new parents via registry offi ces as well as maternity and birthing units, reaches 500,000 new parents and provides information and advice for the fi rst years of a child’s life. In addition, a digital version of the guide will be available for parents to download online. As part of the full page coverage, Golden Bear will also be offering parents the chance to win a bundle of toys every three months, for the fi rst three years of their child’s life. The competition aims to drive readers online, where they can fi nd out more about Golden Bear and the company’s toy portfolio.
The toy trade’s number 1 resource for marketing news and opinion
GP Flair ramps up consumer experience for Trash Pack retailers
boys’ brand. Costumes will be supplied with competition and prize packs. This is in addition to brand new FSDUs, which will be carrying the new Series 5 Trash Pack products. Mayur Pattni, product manager at GP Flair, commented: “The Trash Pack and its characters have become
fi rm favourites with boys aged fi ve plus ever since their launch at the beginning of 2012. Our new retailer opportunities will give these fans a chance to be pictured with their favourite Trash Pack characters, plus take part in many in-store competitions. This together with the unique toilet display units is just a small part of the marketing strategy which also includes TV advertising, boys press and other innovative PR campaigns.”
Scalextric to headline sponsor UK Slot Car Festival
GP Flair is to create a programme of retailer support for its key boys’ brand the Trash Pack, which is to include costume character hire and in-store promotional and competition materials. From mid-December retailers will be able to book costumes to wear in store to help further promote the
Scalextric will take prime space on Saturday 17th and Sunday 18th May at the Heritage Motor Centre in Warwickshire next year. The Scalextric development team will be on hand to answer any questions and to explain how products start from initial research to computer aided design and are then transformed into the fi nished product. The team will also showcase brand new products for 2014 at the event. The UK Slot Car Festival held at the Heritage Motor Centre aims to bring every aspect of the slot car world to all its audience of collectors, racers, and families and make it a fun event for all. Visitors will be able to play with free tracks including rally stages, oval banger racing and digital layouts.
‘Bring back Morph’ campaign reaches target
A crowd-funding campaign to bring back clay character Morph for an online series reached its target after eight days. Aardman Animations set up the £75,000 campaign on Kickstarter to help fund 12 new one-minute episodes. Morph was one of the fi rst characters created by the company and previously appeared in children’s art shows Take Hart and Hartbeat. The campaign reached its target 22 days ahead of schedule after 1,690 fans pledged amounts ranging from £1 to £5,000 in support. Aardman hopes to start production on the new episodes in January. Those who contributed are eligible to receive rewards including a DVD of all the episodes made and a box of clay from Aardman’s model making department.
SEASON’S GREETINGS FROM DIGITAL CINEMA MEDIA!
To find out more about the power of cinema advertising contact
steve.chambers@
dcm.co.uk
www.dcm.co.uk @DCM_cinema_news
Get ready for a magical 2014 on the big screen!
Look out for... The LEGO Movie 3D
Tinker Bell And The Pirate Fairy 3D
Muppets Most Wanted
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