FEATURE
about how long a procedure actually takes; what if we have a poorly dilated patient; what is our patient flow going to be; what is the turnover time going to be. Getting everything figured out and working smoothly was like con- structing a ballet. We redesigned our operative plan to take into consider- ation everything that was required for using the laser.” Sheffler says ASCs that invest in the femtosecond laser should consider making use of the technology available to physicians in other surgery centers. “At SurgiSite Boston, we decided that instead of being competitive with other surgery centers, we have invited their physicians to come in and use the laser, with the understanding that they would do most of their surgery in the other fa- cility. We feel like it is the right thing to do to not create an arms race between
At SurgiSite Boston, we decided that instead of being competitive with other surgery centers, we have invited their
physicians to come in and use the laser, with the understanding that they would do most of their surgery in the other facility.”
—Louis Sheffler, American SurgiSite Centers
facilities but to have an open-door pol- icy. I think that is a smart thing to do if you are going to make the investment; you might as well let everybody use it rather than have everybody go crazy spending the money. We have already had two physicians from outside the ASC come in and use the laser.” Sikes advises ASCs that make the
investment to encourage their associ- ated practices to market the technology and tout its benefits to patients.
“Once patients know you have all of
this state-of-the-art technology, there is an even higher level of value patients associate with your practices,” she says. “They can tell you are investing in their care, and that will help with that per- ception from your patients and the sur- rounding markets. “I think the more people who adopt this technology, the better,” Sikes con- tinues. “It is truly a phenomenal time to have a cataract.”
ASC FOCUS JULY 2013
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