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“We hold many tasting session when we introduce new products into our range”, comments Brian. “We have very willing family and friends who trial our products and hold regular tasting evenings, videoing them for feedback, as well as external tastings, making sure the right products are created ready for market.”
Client Profile Yumble
With a passion for food and experimenting with recipes, Brian Noctor and his wife Isobel diversified from careers in journalism and professional services to create Yumble. Based in Somerset they create sweet and savoury crumbles with local and seasonal ingredients.
Brian comments “I worked in London for 15 years in banking and then moved to the South West where I managed a local law firm, but ultimately I wanted to run and manage my own business. Isobel and I came up with the idea of Yumble and spent six months developing a suitable range of products whilst still keeping my day job going. In August 2011 we started trading and were delighted that by Christmas, shops were approaching us for stock.”
Brian and Isobel visit between one and two farmers markets per week ranging through Frome, Bath, Wells, Bradford-on-Avon, Devizes, Salisbury and Yeovil. They also sell their products through 15 community shops in Somerset, Wiltshire and Dorset as well as local supermarket Budgens in Bradford-on- Avon, Woody’s Farm Shop near Bath, Frome Whole Foods and many others.
“We have also developed a relationship with a veg box scheme in the Thames Valley which supplies our products into London and we were recently trialed in a national garden centre chain”, comments Brian. “Ideally we want to build up the business locally in the short term to create a profitable business with a long term view of supplying high end supermarkets and creating a profile nationally via our website with online sales. We are looking forward to working with Chris Bowles at Old Mill, and with his support really pushing our business forward.”
This year Yumble won a Gold medal in the Taste of the West awards for their ”Le Crumble”, Brian and Isobel understand the importance of creating top quality products using quality ingredients to produce flavours and textures that complement each other in both their savoury and sweet ranges.
Sourcing locally is key to their business and all their dairy and meat is from the local area. They even use a Frome based graphic designer, website designer and photographer!
Use of social media has been key to their business development and with their website nearly ready for online sales, this will be a crucial medium for promoting their business. Brian comments “with Isobel’s background in media we know advertising and word of mouth is fundamental to spreading the word about our products, encouraging purchases via our stockists and eventually online. We have done some successful Facebook advertising which has worked really well using market segmentation and this has generated some good feedback for us. We are definitely looking forward to the future and establishing our product as the crumble of choice!”
For more information on any of Yumble’s products visit
www.yumblecrumble.co.uk or call Brian on 01373 300792.
Follow them on Twitter: @yumblecrumble Like them on Facebook: “Yumble, Love Crumble”.
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