12 Client Profile AB – the ideas agency


In a quiet corner of Exeter City centre is a place that understands the power of ideas.


AB is a creative communications agency operating in the heart of Exeter but competing on a national and international scale with clients such as Heineken (UK), The Met Office and the BBC World Service as well as local businesses including South West Water, EMCAS and Rick Stein.


Ed comments “The business has grown over the past thirty years from just two graphic designers to a team of 30, including designers, developers, strategists and film makers, a team which myself and the other two partners, Marcus Bennett and Henry Sanford are very proud of.”


AB offers a range of creative services from design to digital, consultancy to film but at the heart of everything they do is the idea. AB works with its clients to help distil their ideas into concise and clear messages by applying common sense and sound commercial thinking in everything they do. A service they believe offers the best value for money to their clients and is a fundamental factor in their success in recent years.


Other factors that have contributed to AB’s growth has been the increase in new business, its lack of dependency on public sector clients and their employment of quality staff, “a lot of our staff have relocated from London,” comments Ed “and they can offer the latest in commercial thinking. They deal directly with their client accounts’ which not only means speedy delivery but this also gives excellent client service, avoiding any mistakes that can occur through Chinese whispers.”


In recent years AB has found the local business environment becoming a lot more competitive and with existing clients spending less the need for new business is critical. AB works closely with James Fowler and Isobel Savage at Old Mill and has valued having all their accountancy needs under one roof. Ed comments “Old Mill initially helped us with restructuring our business to help reduce the amount of any unnecessary tax, making the whole process very easy whilst explaining all the benefits, but we now work with them to make sure we can keep moving our business forward.”


Ed’s vision for the future is one of optimism and he remains confident that with continued hard work, innovative and creative ideas and continuing to deliver great customer service that AB will continue to grow to be one of the leading creative businesses in the region.


For more information please contact the AB team by calling 01392 211765, emailing info@ab-uk.com or by visiting www.ab-uk.com.


Follow them on Twitter: @ab_and_beyond


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