project profi les
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE WE PROFILE RECENT PROJECTS FROM CYBEX AND LIFE FITNESS
PREMIUM BUDGET Client: Metro Fitness Supplier:
J CYBEX International UK
uly 2012 saw the official opening of Metro Fitness, a brand new 930sq m (10,000sq ft) gym situated in Stockport, Cheshire. Positioning itself as the UK’s fi rst premium budget
gym, Metro Fitness is the latest venture from Ray Hatton, sports industry expert and father of professional boxer Ricky Hatton. As an existing CYBEX client, Ricky already has a range of premium CYBEX equipment installed at his home, as well as in his own public facility, Hatton Health and Fitness. Installed at Metro Fitness are over 70 pieces of CYBEX
cardiovascular and strength training equipment, including more than 30 pieces from its brand new 625 cardiovascular range, made up of treadmills, total-body and lower-body Arc Trainers. A number of upright and recumbent bikes from the 750 series have also been installed. The new gym also offers a number of pieces from CYBEX’s
VR1 and VR3 strength ranges of selectorised equipment. Members of Metro Fitness will also be able to work out on CYBEX’s Bravo functional trainer, complete with Bravo Lift, Press and Pull stations, which were awarded the FIBO Innovation Award 2012 for their patented progressive stabilisation features. Metro Fitness was also one of the fi rst UK facilities to
incorporate CYBEX’s wireless audio receivers, a new solution designed for customers who have wall-mounted screens. Members using the cardio equipment will be able to plug their headphones into the CYBEX console and select the audio from any wall-mounted TV. This feature is also compatible with the CYBEX 770 cardio series. Commenting on the relationship with CYBEX, Metro Fitness director and fi tness industry consultant George Stylianou says:
There are over 70 pieces of CYBEX kit, including Arc Trainers
“The service provided by CYBEX, from the initial site survey right through to the equipment installation, has been fantastic. While we offer our members budget gym prices, we pride ourselves on providing premium facilities and this is certainly supported by our fi tness equipment – our CYBEX Arc Trainers are proving particularly popular with members of all ages.” Full membership at Metro Fitness is available from just £19.99
a month, as part a non-contract agreement. As well as over 150 pieces of exercise equipment, members have access to designated functional training and free weight zones, and more than 35 free-of-charge group exercise classes each week. Alan Ellis, CYBEX key account manager, says: “Metro Fitness
is a fantastic facility, providing members with a premium training environment at budget gym prices. We’ve worked closely with George and Ray to ensure their members are provided with a comprehensive range of equipment – and based on initial feedback from members, Metro Fitness will continue to be a fantastic success.”
For more information:
www.cybexintl.com
The facility offers CYBEX’s wireless audio, allowing users to tune into any gym TV
october 2012 © cybertrek 2012
Metro Fitness is positioned in the market as a premium budget gym
Read Health Club Management online at
healthclubmanagement.co.uk/digital 89
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