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Rolling out CORE FITNESS Fitness industry experts are tipping ‘CoreFitnessRoller® ’ to follow The Step, The Bosu
and more recently TRX to become a ‘must have’ product in health clubs, leisure centers and dance and pilates studios throughout the world.
body workouts in a compact, easily portable package. The versatility of the CoreFitnessRoller®
T makes it ideal for
clients of all fitness levels and allows for limitless programming – including pilates, dance conditioning, sports-specific, intensive core work, cardio, strength, and self-myofascial release. The uniqueness of CoreFitnessRoller®
was recognized early on by Nautilus, a global health and fitness distributor. In late 2011 the company secured an exclusive distribution agreement in the USA for an “at home” version of the CoreFitnessRoller®
and in
September 2012 it launched a large direct sell campaign through TV and other visual media.
42 Read Health Club Management online at
healthclubmanagement.co.uk/digital
he CoreFitnessRoller® (CFR) is an innovative fitness product that delivers a multitude of unique, specific or full-
The Nautilus deal has allowed
CoreFitnessRoller® to focus on the development of a range of education products to support the professional CFR product, including (but not limited to) an eight-hour CFR Foundation Course which all instructors must take before they can then specialize in areas
The CoreFitnessRoller® shown here lying with stability wedges has many other configurations.
like pilates, dance conditioning, high energy fitness, rolling and myofascial release. Those fitness professionals wishing to become course instructors or who want a much deeper comprehensive understanding of the fitness programming on the CFR are offered a four-day course. The CoreFitnessRoller®
is currently
used in health clubs and studios in 10 countries outside of the USA with CoreFitnessRoller® distributors in Australia, New Zealand, Japan, United Kingdom and Europe. In the UK, Cotswold-based fitness equipment distributor The Mad- Group (
yoga-mad.com, fitness-mad. com,
pilates-mad.com,) has secured an exclusive distribution deal for the CoreFitnessRoller®
with Oxfordshire-based Mbodies Training Academy which delivers all CoreFitnessRoller®
The launch of CoreFitnessRoller® october 2012 © cybertrek 2012
and has partnered education in the UK.
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