Advertising feature Teeth whitening made simple
Teeth whitening strips are the most popular form of whit- ening treatment in the USA and they are now available in dental practices in Scotland through WhiteWash Laborato- ries, who first introduced their teeth whitening strips to the UK in 20ı0. Teeth whitening strips use
the same whitening gel to whiten teeth as tray whit- ening. The main difference between the two procedures is the method of delivery of the whitening gel. Whit- ening strips are a one-size fits all whitening treatment that use flexible plastic strips that mould perfectly to the patient’s teeth. The whitening gel is pre-applied to these strips, which means that application is a foolproof procedure from the point of view of the user. Sensitivity is also limited due
to the optimum amount of whitening gel being pre-applied to the strips. The strips are applied for one hour, every day, for two weeks. They usually cost around £50
so are great for patients who can’t afford tray whitening; opening up a new revenue stream for your practice. There is no need to take impressions so there is reduced clinical time on the part of the dentist – this also means that they are a great additional treatment to sit alongside tray/in-surgery whit- ening for top-ups etc. They are
Special offer
For a limited time only, readers of Scottish Dental magazine can take advantage of a special offer from WhiteWash Laboratories. Order 20 boxes of whitening strips and receive four boxes free.
www.whitewashlaboratories.com
Whitewash strip
also particularly beneficial for patients who can’t wear trays due to a sensitive gag reflex or those who want to start whitening straight away. It’s important to note that whitening strips aren’t meant
to replace tray or in-surgery whitening. Instead, they are meant to be sold alongside other whitening procedures to cater for those patients who have a smaller budget. Studies have shown that 80
per cent of patients say that they wish their teeth were whiter. If 80 per cent of your patients aren’t having whit- ening treatment with you then it’s likely that the main reason for this is cost. Whitening strips are much more affordable to the patient and can help solve this problem.
Scottish Dental magazine 57
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