Round table
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of business Taking care
Do dentists have enough business expertise? And what quality management system can help? These were the questions up for debate at the recent Scottish Dental round table, writes Bruce Oxley
H 28 Scottish Dental magazine
eld on the eve of the Scottish Dental Show, the latest Scottish Dental Round Table evening focused on
quality management and a unique new piece of software. Drs Andy Toy and John Barry
hosted the event and Andy set the scene for the evening with a short presentation on the benefits and challenges of adopting modern standards of quality manage- ment into general dental practice. Referencing Professor J Edwards Deming’s research on Total Quality Management, Andy established how this business model enables dentists to provide ethical, high-quality dentistry, while still making a profit. Total Quality Management can
be distilled into the phrase, ‘doing the right thing right, first time, every time’. Dental practices should focus on being effective, efficient and consistent if they wish to increase the quality of their service and raise their profits. Andy explained that in his experience, it is the development of consistency that can provide the most improvement in a practice team’s performance. This requires an initial investment in the creation of practice systems, with written procedures to improve quality control and practice communication and, crucially, enable the business to evaluate its performance. Andy went on to report Deming’s
research which showed that 85 per cent of all business problems were due to inadequate or missing
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