[WRE UPDATE | BUSINESS]
The new Gaylin Malaysia facility being built alongside the new KISWIRE Neptune 2 plant. The Gaylin and KISWIRE facilities are strategically co-located to off er more convenience to their customers.
“Don’t invest in anything you don’t know.” – Desmond Teo’s Father
T e relationship between the two companies has always been strong, with Gaylin being the number one client to KISWIRE in Singapore year over year, and currently their fourth largest client worldwide. Now, Gaylin will also be their fi rst customer for the new Neptune 2 plant with purchases of three reels weighing a total of 752 metric tons, out of which, two reels of 220 metric tons can be expected to be delivered in May 2012 and the fi nal reel of 312 metric tons in August 2012. In 1997, when Neptune factory fi rst started, Gaylin was also their fi rst customer to purchase multiple reels weighing a total of 610 metric tons. Gaylin’s presence in the global
marketplace is well established. More
often than not they rank as the top client to many of their suppliers. As the authorized distributor to Austria’s Teufelberger in the region, they have ranked fi rst or second consistently over the past decade, and are proud to be Teufelberger’s top client for 2011. Teo points out that Gaylin is also the top client to India’s Usha Martin each year in Singapore, and often all of Asia. Furthermore, Gaylin serves as the authorized distributor in the region for other quality brands such as Sweden’s Gunnebo, the Netherlands’ GN and Technotex, Germany’s Diepa, and the U.S.’ Slingmax and Samson. And while most operations reside in the Singapore headquarters, overseas clients account for 50 per cent of its business, and the recent Malaysia expansion and public capitalization announcement are opening the doors
for Gaylin in new markets. Gaylin has already grown into Korea, China, the Middle East, and Vietnam, and Teo understands that businesses must constantly evolve and continue to meet and look beyond customers’ current needs. As we discussed which markets were next, Teo divulged with excitement the opportunities present for Gaylin in multiple markets worldwide and creating a stronger footprint in already established areas – but, most importantly, he paused to single out Brazil’s oil and gas industry as a priority.
Packaged ‘One-Stop’ Solutions Pave the Way for Consistent Growth Gaylin’s signifi cant strides in the past few years can be traced to several key strategic tactics enacted by Teo. First, Gaylin realizes that operating a global company requires around-the-clock
WIRE ROPE EXCHANGE MAY-JUNE 2012 75
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