PROMOTIONAL FEATURE
South Korea and Japan were analysed. Estonia is preparing a larger film strategy and the aim of the panel was to outline possible developments and pitfalls to be acknowledged in the development process. The creation of new regional film funds and film
commissions in Central and Eastern Europe was a topic widely discussed in 2011, and it will be covered extensively in 2012. The establishment of the Estonian Film Commission, Riga Film Fund and Vilnius Film Office and the co-operation between them marks a new development that should attract foreign investment and productions in the region.
Making Asian connections The Black Nights Film Festival has a high profile in east Asia, and particularly in Japan and South Korea. It has a reputation as one of the most interesting and prominent showcases for Asian cinema in the Nordic region. A particular focus of Industry Days has been to foster networking and production ties with South Korea and Japan. The festival annually presents a comprehensive
picture of contemporary Asian cinema, and due to the presence of festival scouts in Japan, increasingly spotlights new discoveries and independent films. It has become the launch platform for many Asian independent film-makers who have won awards in Tallinn. Japanese director Naoko Ogigami received an audience award in 2010, while Shinya Tsukamoto’s 2011 film Kotoko took home a jury prize. Korean film-makers such as Jeon Kyu-hwan (Animal Town, From Seoul To Varanasi) have enjoyed similar success. In recent years, awareness of Estonia as a film- making territory has increased. It has become a region widely noted in Asian markets due to its successful festival; short flying times from Seoul, Tokyo and Hong Kong; the substantial number of Asian-language-speaking film enthusiasts at Tallinn University; highly competitive production costs; the lack of union restrictions; and its striking Nordic locations. In 2011, Industry Days highlighted the latest trends and opportunities in co-production with Asia in co-operation with Kofic and UniJapan, while established producers Jim Stark and Raymond Phathanavirangoon gave first-hand advice on successful multinational production.
EVENT CALENDAR
n PÖFF main programme, November 16-28
www.poff.ee
n Children and Youth Film Festival Just Film, November 15-25
www.justfilm.ee
n Animation Film Festival Animated Dreams, November 14-18
www.anima.ee IN CANNES
TALLINN BLACK NIGHTS EXECUTIVES IN CANNES
Tiina Lokk Festival director +372 50 91 689 tiina.lokk@
poff.ee
Headline in here please
Sten Saluveer Black Market online manager and Asian film programmer
sten.saluveer@
poff.ee +372 51 65 242
www.poff.ee/en
Encouraging adaptations The literary rights market, Books To Films, was launched in 2009 to bring internationally acclaimed Estonian literature closer to the film world by introducing books for possible film adaptation. Estonia’s relatively short film history has shown that the most powerful and most loved films have often been based on domestic literature. The Estonian literary tradition has international
(Below, left) 2011 panel members Linnar Viik of the European Institute of Innovation and Tech- nology and Christopher Marcich, president of the Motion Picture Association, Europe; (Below, right) Henning Camre of the European Think Tank on Film and Film Policy and Tim Cagney of the British Film Institute
n Student and Short Film Festival Sleepwalkers: November
n PÖFF Industry Days, November 26-28
www.blackmarketonline.eu
n Literary rights market Books To Film, November 28
www.blackmarketonline.eu
n Baltic Event co-production market, November 26-28
be.poff.ee
reach and can be compared to Estonian animation in its scope, with major writers such as Jaan Kross translated into dozens of other languages. However, Books To Films is not devoted exclusively to Estonian literature. The festival’s book scouts and consultants cover and select works from at least six more countries. Each year has a focus on a specific country. In 2011, Books to Films presented 11 new titles from Iceland, Sweden, Estonia, Finland and Russia to more than 70 international film industry representatives present at the Tallinn festival and PÖFF Industry Days. Though a relatively new initiative, Books To Film has already proven its importance for the region. Several projects have raised interest among local and international producers, and a number of them are being developed further. Estonian book Airplane Spotter by Holger Kaints
was picked up in 2011 by well-known Estonian production company Allfilm and is already in development under the title Backyard. Among the previous year’s selection, Russian author Mikhail Elizarov’s The Librarian was picked up by the biggest Estonian publishing house, Varrak. In addition, rights to Indrek Hargla’s medieval mystery series Apothecary Melchior And The Mystery Of St Olaf’s Church were bought by Peeter Urbla, Estonian producer at Exitfilm, with the goal of developing a pilot series for television. At the moment Exitfilm is looking for co-production partners. Baltic Event co-production market is a regional
co-production market already in its 10th edition. Running simultaneously with the Black Nights Industry Days, it focuses on selecting and presenting potential projects from the Baltics to foreign partners.
Online initiatives Black Market Online is a regional online film agency, a unique online business-to-business environment and content-promotion ecosystem for the film industry centred on north-east European, Scandinavian and CIS territories. While recent years have seen a dramatic
increase in European online platforms focusing on streaming films or the promotion of already completed titles, online support for the film- making process itself has been surprisingly neglected on the whole. Furthermore, many of these existing platforms aim to cover large volumes of projects and lack a clear focus and usability, especially for investors searching for particular content. Combined with the general trend of decreasing
market screening attendance and the low representation of the region’s films in markets, this inspired the development of the Black Market Online agency. The core of Black Market Online is the BMO
technology, a robust web-based content management and distribution platform developed by the festival in co-operation with ADM Interactive, one of the largest new media agencies in Estonia. The BMO technology is a cloud-based toolbox that helps to develop, pitch, evaluate, produce and sell film content. The unique product- based approach enables producers to include text, images, video and status updates along with credits and production information, and then disseminate that content via various segmentation tools. The BMO toolbox is scalable, working on
computer, iPhone and Android platforms and can be utilised for all partners in the film-production chain. Whereas production companies might use it for project development, post-production and creative houses will find it useful for their content storage, rushes and delivery. Festivals and markets can use it for online film evaluation or project presentations. And as the system is cloud-based, projects can
be instantly exchanged between the different BMO boxes extending the project’s lifecycle across different territories and target groups. The platform is being used by a variety of
organisations in the region including the Black Nights Film Festival for its Black Market Online agency website as a showcase site, the Icelandic Film Centre, Georgian Film Centre and Estonian Film Foundation for international promotion and screeners, the CentEast Warsaw Moscow co- production market for project presentations and evaluation, and by several production companies from the region. This spring, ADM Interactive in consultation
with Sten Saluveer from the BMO development team also won the bid to develop a version of the platform specifically aimed at film commissions, adding dedicated modules for presenting locations, local talents and resources. Cannes will see the launch of a web-based talent campus for animation and visual-effects professionals — the Animacampus — again built on BMO technology. n
s BLACK MARKET ONLINE
n Black Market Online Agency
www.blackmarketonline.eu
n Black Market Online agency and BMO technology are available for a six-month free trial by contacting the BMO team
info@blackmarketonline.eu
n Inquiries to: Tallinn Black Nights Film Festival (PÖFF), Telliskivi 60A, 10412 Tallinn, Estonia. +372 631 4640
poff@poff.ee www.poff.ee
May X0 2X, 2012 Screen International at Cannes 39 n
Rasmus Jurkatam
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