Above: TeamGB volleyball players Shauna Mullin and Zara Dampney. Below: Malorey Eagles captain Richard Dobell at the Men’s National Cup Final
with the dedicated grassroots website,
gospike.net, receiving more than 9,000 visitors. More than 5,000 people have turned up to Go Spike sessions and our volleyball ‘Game In A Bag’, has been so popular that we have been able to retail it on the Volleyball England website.
Life’s a beach Sitting within the Go Spike campaign, Volleyball England launched its ‘Beach Volleyball Capital Investment Initiative’ to increase participants and spectators in beach sports, with funding for beach courts across England. The NGB aims to build 10 permanent multi-court beach centres by 2013. Partner funded, these local, permanent beach development projects are part of a legacy programme for the sport which aims to: • Expose more people to beach sports as both spectators and participants • Provide opportunities for more people to follow up their initial experience and play beach volleyball regularly.
Issue 2 2012 © cybertrek 2012
• Significantly improve the experience for those already playing regularly by enhancing services and reducing travel time to volleyball venues. Speaking about the second round of
the initiative, Craig Handford, head of technical development and excel for Vol- leyball England, said: “We’ve already developed four permanent multi-court centres as a result of the funding; each providing fantastic examples of how the initiative can transform a site and breathe new life into under-used facili- ties, increase participation in sport and physical activity and create a legacy from the Games.” As part of the initiative, the organisa-
tion produced a ‘Development of Beach Volleyball Courts’ – a document which details conversion and modification methods of under-used public areas into sand courts. This gives leisure sites official guidance on how to safely convert pub- lic areas into sand courts and facilities in sustainable and cost effective ways.
New talent While Go Spike is targeted at the 16-plus market, specific campaigns aimed at at- tracting younger players to the sport such as ‘Let’s Play Volleyball’ continue to bring new players to the court. The Let’s Play Volleyball National Youth Volley- ball Programme is a holistic development model designed to encourage young people (aged five to 16 years) to expe- rience and enjoy the sport as a player, competitor, leader, coach or referee. On the court, Let’s Play Volleyball is
a game-based session whereby a small- sided approach is used to take young players sequentially through the essential skills required to become a compe- tent volleyball player, developing game understanding and sport specific tech- niques in parallel. Volleyball England also works with
schools nationwide to encourage children and young people to get involved in the sport. The School-Club strategy focuses on activity and takes place outside
Read Sports Management online
sportsmanagement.co.uk/digital 45
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