EUROPEAN BAKER Digital digest


nce again, signs of a European economic recovery – at one stage marching merrily along – seem to be


stumbling and faltering. Stretching from Greece to Spain, the outlook is dismal. But, on the face of things in our industry,


taking events like Europain and Anuga FoodTec as examples of where like-minded people have gathered, it is not all that bad. Admittedly there are some concerns and


there is some caution in the air but the shows were both highly active with business seemingly being made and some manufacturers getting excited when they could pout a ‘sold’ sign on display equipment. On the flipside, some ‘regulars’ were


missing and there were whispers of bankruptcy, takeovers and the like. But most people we spoke to either in


Paris or Cologne exuding an air of quiet confidence that 2012 will be better than 2011.


Editor: Andre Erasmus email: andre@crier.co.uk


To Advertise contact: Nick Thorp - nthorp@crier.co.uk Tel: 00 44 1883 734582


Volume 2 - 2012 www.worldbakers.com


A bright outlook O


We all certainly hope so. Perhaps the


turnout and mood at iba in Munich late September will be the clincher. Meanwhile business continues;


innovations are being made, the consumer is getting fussier, energy costs are rising and equipment and ingredients need to be tip- top to ensure the end product is too. To this end, there are a variety of features,


news stories and ‘expert views’ in this issue which will show that the doom and gloom is not, necessarily, so gloomy or doom-laden. Companies that are doing well are


shouting about it – whether this be in their presence at trade shows or through advertising in various media. And, like everyone out there, we hope


Greece, Italy, Spain, Portugal and others – even the Eurozone itself – survive and emerge marching with more confidence as 2012 unfolds. Let’s look on the bright side of life, shall


we? European Baker Magazine - Digital Digest • www.worldbakers.com CENTURY CELEBRATED


Invicta Bakeware – a leading UK manufacturer and supplier of bakeware, bakery and general food trades equipment – is celebrating 100 years of manufacturing. The company, which is


renowned for traditional family service and finely crafted goods, began life in 1912. A century later, the firm – now operating from Pickering, North Yorkshire – combines its manufacturing pedigree with innovative design and development. Managing Director, John Waddington, who


has been with the business for over 30 years, is proud of the company’s heritage and feels certain that Invicta is well placed to offer another 100 years’ service to the industry.


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