By Diane Hindman, PhD How To Get 8 to 10 New Patients a Month After working with 379 doctors and practitioners, we’ve dis-
covered 6 easy steps to design print ads that attract new patients. By following these proven techniques, you will add 8 to 10 new patients a month just like Dr. Lauren Gouin and Melissa Martin, who book more than $64,500 in new patient revenues from their monthly inserts in Natural Nutmeg Magazine. If you are new to advertising or want to get new patients, you
can learn how by attending our FREE workshop at nutmegwork-
shop.com. You’ll get to work one-on-one with a direct marketing expert who will help you design a winning ad. Below are a few of the nuggets of wisdom you gain just by attending.
How to Format Your Ads for Higher Response:
Whether you place a 1/16” ad or a full page advertorial, ads that sell are visually enticing, easy to read and present an obvious value to the consumer. They state the name of your product and specialty. They include a professional headshot. They promise a specific benefit and prove you can get it. They present an irresist- ible offer. In sum, they cause page-turners to stop when they read and think, “Wow. That’s exactly what I want.”
How to Write a Headline that Sells: Since 85% of the success of your ad depends on having an
effective headline, spend most of your time here. Your headline has one purpose: to get people to read the first sentence. It must flag down your target customer from a crowd and make them want you. The offer you make is worth nothing if consumers don’t take the time to read it. Make your headlines newsworthy and intriguing. I’ve seen modifications to wording that add a bit of “mystery” to headlines cause one ad to outperform another with the exact same offer by 19 ½ times. It’s that important.
How to Use Pictures to Tell a Full Story: As a doctor, you have an opportunity to visually demonstrate
how you help people. Make sure that graphics or photos in your ads tell a full story – exactly what your customers will get as a result of booking an appointment. If you help them lose weight, show a typical before and after photo. If you help them become more relaxed, show peaceful faces with no stress wrinkles. Use real testimony. Learn to think visually in terms of getting your mes- sage across.
How To Show Your Integrity and Expertise: Beyond your obvious status as an MD or ND, there are many
ways to show you have integrity. The first and most important is: “walk your talk.” Make sure you look as healthy as the results you promise. Be honest, straightforward and show your desire to help. Prove you are an expert just by offering something valuable that harmonizes precisely with your patients’ needs. Symbols of authority can be inserted; you can use expert tes-
timony (e.g., other doctors), authorship, awards, or anything from the court of public opinion that supports your status. Remember: the idea here is to be subtle, powerful and simple. You don’t want people questioning your integrity.
How to Use Testimony to Drive Response:
It is amazing to me how few practitioners use testimonials from real patients in their ads. Most practitioners grow their busi- nesses by referral only. In other words, they rely on the testimony and recommendations of their actual patients to get more new patients! Testimonials from real patients will increase response to
print ads. In our A/B split tests (pitting one advertisement against another), advertisements using testimony increased response by an average of 33.4%.
How to Make an Offer They Can Hardly Refuse: When I look through Natural Nutmeg Magazine each month
I see very few offers. This is the second most important element in your ad. If your reader doesn’t feel “guilty” by NOT taking you up on your offer, rewrite it. Take all risk off the table. Make it easy to buy. Place limits on availability. In other words, convince them to take action “now” and feel good about working with you.
Is That All We Know About Getting New Patients? Of course not. But we only share that knowledge with adver-
tisers who attend our FREE monthly workshop. There are very lim- ited seats due to the personal attention we give to each participant. Because we give away free top-producing layouts, trackable 800 numbers and a timely guide to web marketing, these workshops fill up as soon as Natural Nutmeg hits the stand. If you are serious about getting 8 to 10 new patients this
month, visit
www.nutmegworkshop.com and fill out the form. Make sure you give us a daytime phone number. We’ll call you to reserve your seat. You can also reserve your seat directly at 860- 206-9500. Our team is eager to help you grow. See ad on inside back cover.
10 Natural Nutmeg May 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52