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7500 14th Ave., Suite 16 Sacramento, CA 95820
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2012 Looking Good for Flea Market Industry continued from page 82
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Wars,” “American Pickers,” and “Pawn Stars.” Programs that showcase the “anything can happen” nature of fi nding goods in the local fl ea market has helped new customers, such as middle- and upper-class shoppers, see fl eas as a place where they can fi nd something truly unique, also helping to drive up traffi c. Every little bit of help to boost
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Scribbleband.com 84 May 2012
the awareness of the local fl ea market can have a big impact. Flea markets have been proactive in using marketing and advertising to raise attendance and increase the number of vendors. Big Andy’s Market has been running monthly vendor classes, to nurture the relationship between owners and sellers, as well as to teach those just starting out how to be successful. New fl ea markets also need to be vigilant in letting the public know that they are open for business. For example, the AquaDuck Flea Market has handed out about half a million glossy fl yer postcards to publicize the market, as well as running advertisements in local newspapers and on radio and television. 2011 was a positive year for
the fl ea market industry, and it was no surprise. Flea market owners and vendors are a resilient bunch, and have survived ups and down before. As we enter 2012, we should continue to see growth and a continuation of good policies by owners and vendors that will be benefi cial to owners, vendors, suppliers and customers. ■
www.FleaMarketZone.com
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