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www.FleaMarketZone.com FLEA MARKET REPORT
2012 Looking Good for Flea Market Industry continued from page 78
As seen on HGTV, CBS “The Early Show,” the “Today Show” and the front page of the Wall Street Journal.
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as much money, they go out to the fl ea market to get stuff that is cheaper than they could get at the store,” Stewart adds. “You end up not being affected by the economy as much, which is nice.” Signs are starting to emerge that the overall economy is improving, leading to even more optimism in the fl ea market sector. In December, claims for jobless benefi ts fell to their lowest level since May 2008 and sales in the fourth quarter were strong. The National Retail Federation, in response to seeing higher sales throughout October and November, upgraded its holiday forecast from a 2.8 percent rise to 3.8 percent. A number of movements in
the United States have been a boon to the fl ea market business. Campaigns to buy local to support the community are benefi ting the industry, as a fl ea market at its essence is simply a collection of dozens or even hundreds of independent small businesses. Campaigns such as Small Business Saturday, America Unchained!, Buy Local Week, and the 3/50 Project encourage shoppers to spend locally, noting that $68 out of every $100 spent goes directly back into the community. Also raising the public
consciousness of fl ea markets has been the abundance of television shows featuring collectibles, such as “Antiques Roadshow,” “Storage continued on page 84
82 May 2012
www.FleaMarketZone.com
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