California Energy Commission: Provides grant and loan assistance to a variety of different types of green businesses and will focus on the incen- tives offered for alternative fuels and transportation technologies. CIDFAC (California Industrial Development Fi- nancing Authority): Provides assistance with industrial development bonds.
Moderator: Mather Kearney, Deputy Director,
California Business Investment Services, Governor’s Office of Business and Eco- nomic Development
Presenters: Heather Williams, Senior Analyst, Cali-
fornia Alternative Energy and Advanced Transportation Financing Authority, State Treasurer’s Office.
Michael Paparian, Executive Director, California Pollution Control Financing Authority Pat Perez, Deputy Director, Fuels and Transportation Division California En- ergy Commission
Eileen Marxen, Executive Director, Cali- fornia Industrial Development Financing Advisory Commission
Room 105 A Green Response to Wasteful Use of Free Landscape Irrigation Water Water is free. We only pay the deliv- ery costs. Water suppliers have done such an effective job over the decades of reliably and efficiently delivering the abundant water supplies of the state that users take water for granted. Since anything of value that is free becomes overused and over time quality degrades, how is society responding? Regulation is increasingly being used to reduce the quantity of water used to irrigate our landscapes. What are those regulations and what emerging technologies are on the horizon to help meet these new expectations? Dr. David Zoldoske, Director, Center for Irrigation Technology at California State Univer- sity, Fresno will address the landscape irrigation regulatory environment, emerging technologies and the impact on California’s urban landscapes. What can be done to preserve our green land- scape lifestyle and still be good stewards of California’s water resources? Ron Wolfarth, Director, Rain Bird Services Corporation will explain the elements of efficient landscape irrigation and show an example of the successful applica-
tion of these principles. In this case study, a municipality in Orange County, California went from greatly exceeding the challenging allocation of the water supplier and not meeting the landscape visual standards of the community to meeting the visual standards and ap- plying 40% less than the water supplier allocation. Is it possible to have a green landscape and still be Green? In this session, attendees will learn about exist- ing landscape irrigation regulations, how new irrigation technologies and regulations can work together to meet common goals, impacts on California’s landscapes. Learning outcomes related to efficient landscape irrigation will include the basic elements of efficient irrigation, opportunities for significant landscape irrigation water savings, im- provement in the landscape appearance, function and durability, ways to employ efficient irrigation practices on your site and some of the hidden impacts on the environment caused by over-irrigation, especially in California’s dry summer months.
Presenters: Chris Brown, Executive Director, Califor-
nia Urban Water Conservation Council Ron Wolfarth, Director, Rainbird Services Corporation
10:45 am – noon
Rooms 101 & 102 State Assistance for Energy Efficiency Financing in the Residential Sector Tree state agencies have recognized the importance of financing to key energy efficiency goals and are work- ing to reduce barriers to adoption of energy efficiency by providing access to low cost secure capital for consumers- the California Alternative Energy and Advanced Transportation Financ- ing Authority, the California Energy Commission and the California Public Utilities Commission. CAEATFA has up to $25 million to establish incentives such as a loan loss reserve and a PACE Bond Reserve Fund. CAEATFA is in the process of developing a loan loss reserve program to provide financial assistance to financial institutions that make loans to qualified borrowers to finance the installation of distributed generation renewable energy sources, or energy or water efficiency improve- ments on homes or small commercial properties. When PACE programs
were halted across the nation in July of 2010, the CEC quickly re-structured it’s ARRA financing solicitation and committed millions of dollars of federal stimulus funding to pilot innovative local government financing strategies across the state. As these ARRA funded programs reach maturity, initial lessons learned can be gleaned that will be important to inform both ongoing and emerging financing programs. In 2013- 2014 the large utilities in California will likely launch a $200 million program for energy efficiency loans for all types of customers. For residential customers, the CPUC is directing the utilities to create loan programs with credit en- hancements for both single family and multifamily customers, and potentially an on bill repayment program for multi- family customers.
Moderator:
Deana Carrillo, Program Manager, Cali- fornia Alternative Energy and Advanced Transportation Financing Authority (CAEATFA), California State Treasurer’s Office
Presenters: Martha Alvarez, Associate Treasury
Program Officer, California Alternative Energy and Advanced Transportation Financing Authority
Beckie Menten, Efficiency Specialist, California Energy Commission Jennifer Finnigan, Senior Analyst, Cali- fornia Public Utilities Commission
Room 103 Benefit Corporations: A New Structure for Green Business Te green building movement har- nessed the power of business to create positive environmental and social change. But two problems stand in the way. “Greenwashing” erodes the market’s ability to recognize and reward companies that are true sustainability leaders because now every company claims to be green. Moreover, tradi- tional corporate law doesn’t recognize the green economy’s emphasis on environmental and social responsibility, and it requires that profits always take precedence. A new business form called a Benefit Corporation is sweeping the nation that addresses both these prob- lems. Already adopted in California, New York and five other states, the Ben- efit Corporation provides a framework for green businesses to stand above
www.green-technology.org
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