group exercise
“A QUALITY GROUP FITNESS OFFERING CAN TRANSFORM A FACILITY’S MEMBER NUMBERS, RETENTION AND PRICING” PHILLIP MILLS
Micro-gyms such as Orangetheory (above left) and SoulCycle (above right) focus on large and small group exercise classes GREG SELLAR
Partner, GRAVITY UK It might be easier to talk about what’s not hot in group exercise at the moment. Why is it that almost every major health club chain and local authority in the country has deliberately tried to make their programme offering exactly the same as their competitors’? I train in three clubs in central
London. All of them have exactly the same classes, and those have been the same for over 10 years. Operators change their showers, café areas, weights, cardio equipment and studio bikes every few years, but are happy to let the programming in the group exercise studio remain the same for over a decade. Why? I believe it’s part laziness and part fear, as well as a lack of both respect for proper training and knowledge of the great things on offer.
44 I think the future is about tapping into
smarter programming that develops fitness levels, continually improving them over time. It’s no use getting someone to a point of relative fitness and just keeping them there – you want them to keep coming back for further improvements. That’s how numbers are not just sustained but grown. Personal training methodology has
developed and is based on scientific research. The future of group exercise needs to be the same. It needs to evolve and change every year within a fitness facility. What’s current now won’t be current next year, and timetables need to reflect that. If you’re an operator reading this
and you’re serious about moving on, I would suggest exploring concepts such as Group BOSU, Fitness-fx, CXT Cross
Programming must develop fitness levels
Training, Nike Training Club, Studio H.I.I.T./Tabata, I Move Freely, Freestyle Fitness Yoga, Fitness Pilates, Group X Kettlebells, Ballroom Fitness, Fight Klub, Armageddon, ViPR for group training and Reebok EasyTone Step.
“GROUP EXERCISE NEEDS TO EVOLVE AND CHANGE EVERY YEAR WITHIN A FACILITY” GREG SELLAR
Read Health Club Management online at
healthclubmanagement.co.uk/digital april 2012 © cybertrek 2012
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