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APRIL


Service culture at Spirit Health Clubs p32


Health Club Management is the FIA’s Public Affairs Media Partner


reader services


How can gyms embrace fi tness tests? p68


52 cell-ing point New research from Sweden suggests that just 20 minutes of exercise can help ‘turn on’ the genes involved in muscles’ adaptation to exercise


54 preventative healthcare A groundbreaking healthcare programme that aims to prevent the onset of diabetes is being rolled out in facilities across the US. Kate Cracknell reports


58 are you being served? The results from the latest fi tness industry Net Promoter Score survey show that the sector still has a long way to go to create a loyal customer base


60 confronting adversity David Minton reports on the situation in Japan one year on from the tsunami and nuclear crisis that hit the north-east of the country


april 2012 © cybertrek 2012


What’s hot in group exercise? p43


63 member engagement Installing specialist software solutions can help operators greatly improve their retention rates. Kirstyn MacRandal reports


68 one, two, three testing Are operators effectively using fi tness testing as a means of recruiting and retaining their members? Kath Hudson rounds up some of the latest innovations


73 fi tness-kit.net studio equipment The new SMARTBAR launches at IHRSA 2012, Jordan Fitness introduces its storage cage for studio equipment, and D2F’s quotation tool offers operators a new approach to studio purchasing


75 supplier showcase We take a look at recent projects from Star Trac and Pulse Fitness


digital turning pages magazine See Health Club Management online healthclubmanagement.co.uk/digital


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architects/designers clothing & merchandise


buyers’ guide: For suppliers of products and services in the health club and spa markets, turn to p78


HEALTH CLUB & FITNESS DESIGNERS t 0844 344 5566


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