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7500 14th Ave., Suite 16 Sacramento, CA 95820
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COMMITTED TO the cash and carry wholesale business since 1987, the Norton Shows in Gatlinburg, TN, has perfected this unique form of trade over the past 25 years. “When we fi rst started we did not allow any merchandise out of the show, only working with what we called salesman samples,” says co-founder, Linda Norton. Operating on the basis of samples, in which customers would select, place an order and pay for transport, soon evolved into a more economical form of cash and carry. The Show’s offi cial website boasts, “We put the cash back into cash and carry when you need it most,” highlighting that Norton Shows now allows buyers (retailers, professional users, caterers, institutional buyers, etc.) to settle the invoice on the spot in cash, and carry the goods away themselves. “Buyers see what they want. They buy the quantity they need from the exhibitor and beat the competitor down the street. They don’t have to pay shipping or wait to restock inventory,” notes Norton.
Successful On-site Transactions Benefi t Buyers and Exhibitors Proof of success is in the numbers,
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#1 Sunglasses Distributor Reading Glasses & Display
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78 April 2012
and with a consistent attendance of 10,000 to 21,000 buyers, Norton has enough demand to hold a show four times a year during the months of March, June, September and November. “There are other shows in the area, but they do not pull the volume of people we do,” says Norton. “Our stats are consistent each year. We pull buyers from all 50 states and Canada, as well as Central and South America.” While many of these buyers come from the eight to 12 million tourists that visit the Great Smoky Mountain National Park
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