PRODUCT FEATURE


Pic: Courtesy of Hyatt Regency London – The Churchill


to open in 2012 and 2013 respectively. Le Méridien Hotels & Resorts also takes


its association with art to the next level with its Unlock Art programme. The brand has created unique partnerships with inspiring cultural experiences nearby select Le Méridien hotels, accessed by the Unlock Art pass found in the guestroom. In addition, each keycard is a work of art itself, created exclusively by LM100 members selected for their creative talents. Recent additions to LM100 include Turkish artists Yasemin Baydar and Birol Demir of mentalKLINIK, who have also created an installation at the new Le Méridien Istanbul. Hyatt Regency London – The Churchill has


embarked on a unique partnership with the Saatchi Gallery that celebrates the dynamic cultural mix of London through installations in the public areas of the hotel. The Saatchi Gallery will produce three individually-themed exhibitions across the year, creating a cultural playground where guests can interact and participate in a dialogue with the works. In


addition, from 1 February to 30 April 2012, a Limited Edition Saatchi Gallery Suite enables guests to sleep amongst a collection of works, some interactive, some soothing. Meanwhile, Andaz 5th Avenue in New York


has introduced its third artist in residence in tbd Art – a rotating art series. Claudia Gold will paint her ‘View of New York – Today’ on a set of doors leading to the hotel’s bar. “Art is an integral part of Andaz 5th Avenue and we strive to find new ways to support art and design,” comments General Manager Jonathan Frolich. “We are delighted to launch tbd Art with such a diverse group of talented artists so that guests and New Yorkers alike can experience a unique view of New York City.” The hotel’s previous collaborator, tattoo and


graffiti artist Mister Cartoon, also offered staying guests their own permanent artwork in the form of a tattoo. The hotel world’s first tattoo artist in residence perhaps? These collaborations mean those responsible for curating a hotel’s art collection have a


142 MARCH / APRIL 2012 WWW.SLEEPERMAGAZINE.COM


THIS PAGE: The Limited Edition Saatchi Gallery Suite at Hyatt Regency London – The Churchill enables guests to sleep amongst a collection of works. The suite also features furniture from Republic of Fritz Hansen PREVIOUS PAGE: Images courtesy of the Saatchi Gallery London, including (CLOCKWISE FROM TOP LEFT) Rafal Zawistowski, Judas, 2011; Georg Herold, Untitled, 2010; Boo Ritson, Slot Player, 2006; Jean-Paul Gaultier – Classique (Artic Fox), 2008; and Dexter Dalwood, The Liberace Museum, 1998


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