HOTEL REVIEW
ABOVE LEFT: Ulster Carpets supplied the carpets throughout, creating a stripe design using 16 colours for the corridors and meeting rooms in keeping with Aloft’s signature style ABOVE: Signature elements of the Aloft brand include the Living Room lobby and w xyz bar with pool table LEFT: Guestrooms feature furniture by Interdecor and Distinction, textiles by Kvadrat and Ultra Fabrics. Wallcoverings are by Tektura, Vescom, and MDC Wallcoverings
some cocktails at the w xyz bar.” Aloft
offers a lively alternative to the impersonal atmosphere of many business hotels located near ExCeL. The social element of the re: mix lounge with its free pool table and the w xyz bar works well. “What we enjoy about the hotel is that it’s not a home away from home, it is something different,” says John Whiles, founding Director of Jestico + Whiles. “It’s that theatre we like. We want to pull people out of their bedrooms, there’s nothing worse than staying in your room watching TV, and we want people to go the public areas. Some hotel’s ground floors are pretty deathly, the Aloft is lively.”
The loft-style bedrooms are more spacious
than you would usually get in central London and rates start at £120 per night. All rooms have two large windows, a platform bed, a
42-inch TV and docking station, and a walk-in oversized shower room separated from the bedroom by mirrored doors. Some rooms are even pet-friendly. Jestico + Whiles has tuned and developed
the interior design to evolve the Aloft guidelines into a site-specific design, whilst also adapting the brand to suit the UK market.
Concludes Whiles: “The building continues our challenge to the accepted norms of hotel design through the integration of the theatre of materials and activity where the architecture and interior design become one holistic treatment. The hotel clearly enhances the experience of the location to create an iconic sense of place at this important entrance to the new International Conference Centre, so vital to the future of London.”
100 MARCH / APRIL 2012
WWW.SLEEPERMAGAZINE.COM
EXPRESS CHECKOUT
Aloft London ExCeL 1 Eastern Gateway, Royal Victoria Dock, London, E16 1FR, UK Tel: +44 (0)20 3203 0700
www.aloftlondonexcel.com
„ 252 guestrooms including 12 suites ‰ re:fuel by aloft, a grab and go eatery Âre:mix and w xyz [ 24-hour fitness suite, splash pool, sauna and steam room + 5 meeting rooms
Owner: ADNEC Operator: Starwood Hotels & Resorts Architecture & Interior Design: Jestico + Whiles Contractor: McAleer & Rushe
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164