FEATURE SMARTPHONES
Phone numbers
The latest figures from market analyst Gartner, for the third quarter of 2011, show an increase in handset sales of 5.6 per cent year on year, to reach 440.5 million units. Growth in the smartphone segment was far more dramatic, with sales increasing 42 per cent year on year, although smart- phone sales as a share of overall sales grew by just one per cent to 26 per cent in the third quarter. While Nokia remains the overall leader in the market, with 23.9 per cent of overall sales, the third
quarter saw Samsung take the top spot in the smartphone market for the first time. The Korean vendor, which sits in second place in the overall market saw sales of its smartphones to end users triple year on year to hit 24 million units, Gartner says. Apple’s iPhone shipments grew 21 per cent to 17 million, although this figure was a decrease sequen-
tially. Gartner expects Apple’s Q4 numbers will be far stronger based on pre-orders for its latest device, the 4S. The firm is seeing increasing demand in markets outside of its traditional core, including Brazil, Mexico, Russia and China. Gartner also believes Nokia and Microsoft will see a “true turnaround” in the second half of 2012, as their concerted efforts to push the new Windows Phone products yield fruit.
Worldwide mobile device sales to end users by vendor, 3Q11 (thousands) Vendor
Nokia Samsung
LG Electronics Apple ZTE RIM HTC
Motorola Huawei
Sony Ericsson Others Total
3Q11 Units 105,353.5 78,612.2 21,014.6 17,295.3 14,107.8 12,701.1 12,099.9 11,182.7 10,668.2 8,475.9
148,990.9 440,502.2
3Q11 Share 23.9% 17.8% 4.8% 3.9% 3.2% 2.9% 2.7% 2.5% 2.4% 1.9%
33.8% 100%
3Q10 Units 117,461.0 71,671.8 27,478.7 13,484.4 7,817.2 12,508.3 6,494.3 8,961.4 5,478.1 10,346.5 135,384.1 417,085.7
Worldwide smartphone sales to end users by operating system, 3Q11 (thousands) OS
Android Symbian iOS RIM
Bada
Microsoft Others Total
3Q11 Units 60,490.4 19,500.1 17,295.3 12,701.1 2,478.5 1,701.9 1,018.1
115,185.4
3Q11 Share 52.5% 16.9% 15.0% 11.0% 2.2% 1.5% 0.9% 100
3Q10 Units 20,544.0 29,480.1 13,484.4 12,508.3 920.6
2,203.9 1,991.3 81,132.6
3Q10 Share 28.2% 17.2% 6.6% 3.2% 1.9% 3.0% 1.6% 2.1% 1.3% 2.5%
32.5% 100%
3Q10 Share 25.3% 36.3% 16.6% 15.4% 1.1% 2.7% 2.5% 100
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