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18 18 Am I priced to sell?


Attracting buyers is the name of the game. As a seller, you have two goals:


1. To get the most money possible 2. To sell as quickly as you can.


Be realistic. Price is the number one factor that most home buyers use in determining which homes to view. Although the price is set by you, the seller, the value of the home is determined by the buyer. Don't allow your enthusiasm to warp your judgment and lead to overpricing - a mistake you can't afford to make.


Here are some factors to consider - recommended by experienced residential specialists - to help you sell your home. This information is not all-inclusive and does not replace the expertise provided by a Certifi ed Residential Specialist (CRS).


What Affects Your Asking Price? • Urgency. How quickly must you sell?


• Competition. Are there just a few or many homes available in your price category and area? • Available Financing. Does your home come with an assumable loan that is below today's rate? What are the current home loan interest rates? What fi nancing alternatives are available for your home and area?


• Competitive Market Analysis. Do you know what similar homes in the area sold for within the last six months?


• Expenses. What are your selling costs?


What Doesn't Affect Your Asking Price? • Original Cost. Your price is determined by today's market. • Investment in Improvements. Potential buyers will evaluate you home (i.e. wallpaper and carpet) and may include the costs to remove or replace in their offer. • The Cost to Build Your Home Today. A replacement value is determined for insurance purposes only. • Personal Attachment. Prudent buyers purchase based on their emotions, not yours. • Neighbor's Claims. Don't listen to what your neighbors tell you is the fair market value for you home. Other homes in your neighborhood may not be as similar as you think. Also the terms accepted by both the buyer and seller greatly affect the sale price.


What Happens to an Overpriced House?


• You'll Help Sell the Competition. The "correctly priced" homes look even better if your is overpriced. Most buyers are competitive shoppers.


Friday, February 3, 2012


Friday, February 3, 2012


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