Scottish Field Readership & circulation


90% of our readers have purchased luxury items in the last year with an average spend of £1088 per item, Jewellery and particularly watches appear high on their shopping list with key brands including Cartier, Rolex, Seiko and Tag Heuer.


When it comes to eating and drinking, our readers are extremely active with over 73% of them regularly enjoying fi ne dining and eating out. 70% of readers also regularly visit farm shops and farmers’ markets.


81% of our readers read Scottish Field every month and nearly 84% agree with the statement that ‘it’s a useful source of information on products and services’. They are a loyal audience who trust the magazine to infl uence them in their buying decisions.


60% of readers own two or more cars, popular makes include, Landrover, Audi, BMW, Honda, Volkswagen and Jaguar. 10% of our readers have test driven a car after seeing it in Scottish Field.


Our readers are also able to appreciate a fi ne vintage with over 90% of them regular wine consumers. A further 70% enjoy whisky on a regular basis. Favourite malts include Highland Park, Laphroaig, Balvenie, Lagavulin and Talisker.


WWW.SCOTTISHFIELD.CO.UK


They enjoy a wide range of hobbies and interests with over 50% members of the National Trust for Scotland, other popular groups include RSPB and the NFU.


CRAIGCROOK CASTLE, CRAIGCROOK ROAD, EDINBURGH EH4 3PE TEL: 0131 312 4550 FAX: 0131 312 4551 EMAIL: PRODUCTION@SPECIALPUBLICATIONS.CO.UK


*ABC JAN-2010 TO DEC-2010 **WMRS 2007


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