Scottish Field Readership & circulation


95% of Scottish Field readers are aged 35 plus with a 54/46% female/male split. Nearly 75% of readers enjoy an income in excess of the national average and 60% of them own two or more cars in their household.


Over two thirds of them live in detached homes and 92% of them have children. They are mature and fi nancially secure individuals who enjoy the fi ner things in life.


Gardening is an important subject with50% of our readers visiting garden centres six or more times last year and one in three readers visiting every month.


52% of readers are interested in home interiors. 55% of our readership live in rural environs and 45% in urban neighbourhoods.


70% of readers buy arts and antiques and 96% rate our arts and antiques coverage as being good or excellent.


When it comes to holidays Scottish Field readers know a good thing when they see it, which is why 97% regularly holiday in Scotland either on a short break basis or as a main holiday. 81% take two or more holidays a year.


49% have gone a stage further and either own or are actively seeking a second home.


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*ABC JAN-2010 TO DEC-2010 **WMRS 2007


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