BUSINESS
*Includes unlimited support & upgrades **Includes 6 months support & upgrades
rect marketing company who specialise in the Window In- dustry.
7. Email Marketing Email Marketing is a low-
cost way of making instant contact with prospects or ex- isting customers. But with 150 billion spam emails sent every day, you need to think careful- ly about your email strategy. Spam filters, junk folders and the sheer volume of emails we receive means your email campaign can easily get over- looked. With email you only have a spilt second to generate inter-
est so you need to make sure your message is short, sharp and high-impact. And re- member, email data degrades at 5% to 10% per month, so it’s vital you keep your email list up-to-date.
8. Website It cannot be emphasised
enough how important your website is and how essential it is to keep it updated regularly. Tis “shop window” is how you will be judged by poten- tial customers and its so easy to loose potential customers because of a poor website – and you will never know
“you shouldn’t treat your social media accounts as a way to bombard your followers”
about those potential custom- ers! When was the last time you looked at your website – from a potential customers’ point of view?
9. Database Always use a database to
record, manage and update prospects and customers. Just because a prospect says “no” today, doesn’t mean they will say no in six months. So record their details and stay in touch with them.
New
technology means sales and marketing people can easily manage databases from home or office with little or no I.T or database experience.
10. Social Media More and more businesses
are using social media to get in front of their target audi- ence and the window industry is no exception. Unlike tradi- tional marketing, social media
is a two-way conversation be- tween you and your custom- ers, meaning you shouldn’t treat your social media ac- counts as a way to bombard your followers with countless adverts and plugs about your business. Engage with peo- ple. Get involved and connect with your customers. It will make you appear open, trans- parent and friendly. Tese ten pro-active mar-
keting strategies will help your business succeed in the next twelve months.
Andrew Scott is Managing Director of Purplex Market- ing. He is also a member of the Institute of Direct Mar- keting and a Fellow of the In- stitute of Sales & Marketing Management. For further details visit www.purplex-
marketing.co.uk or tele- phone 01934 808 132.
WWW.KEYZINE.CO.UK • NOV/DEC 2011 • 67
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