SHOW PREVIEW: BRAU BEVIALE 2011


PET containers, featherweights of six or seven grams per bottle are meanwhile possible.


PETpoint: concentrated PET expertise in hall 7A New in 2011: The two leading exhibitions for the beverage industry, drinktec in Munich and Brau Beviale, are cooperating in the PET segment. The background to the cooperation is the exceptionally fast innovation cycle in this field. PETpoint, the PET segment of drinktec, is therefore also present at Brau Beviale in Nürnberg starting in 2011 – with raw materials, preform manufacture, stretch blow-moulding technology, filling systems, closure production, labelling, recycling and accessories.


Go to Brau Beviale: expedition vehicle to the East and back A spectacular Brau Beviale promotion tour is being organised by the magazine PETplanet Insider to actively drum up visitors for the exhibition and naturally advertise the packaging material PET. The trip takes in key markets in Eastern Europe, which are currently excelling with steady economic growth of approximately four per cent (www.ost-ausschuss.de). The expedition vehicle bearing bold letters urging ‘Go to Brau Beviale’ will start out from the Exhibition Centre Nuremberg on its journey to the East on 3 October with two members of the editorial staff on board. Their trip takes them through Austria, Slovenia, Croatia, Serbia, Bulgaria, Turkey, Armenia, Azerbaijan (yes, a meeting with the Eurovision Song Contest winners is planned!), Romania and Hungary, and back to Nürnberg again in time for the start of the exhibition. During the trip they will visit, interview and photograph major PET bottlers and collect typical PET bottles from the various countries for subsequently presenting at the exhibition. What the two experience on their tour will be documented online from 3 October (www.petpla.net). What awaits them afterwards at Brau Beviale – after a hearty reception and a good shower – will be experts from all over Europe interested in PET! The vehicle will be parked at the heart of the exhibition. Those who would like to know more can get information in the adventurous survival flair at the public viewing. Sitting on camping seats, they can review the tour as a slide show with a tour diary and admire the highly international PET bottle collection from the countries visited on the shelves opposite.


Brau Beviale 2011: the efficiency lead The Club of Rome warned of the ‘Limits to Growth’ in 1972, almost 40 years ago. Based on the rise in the world population, industrialisation, environmental pollution, raw material consumption and food production, the authors of the study forecast that this development would reach its limits in the foreseeable future. Irrespective of the extent to which the Club of Rome’s ecological criticism of growth or the opposing criticism is valid, this issue became more topical again due to the economic crisis of 2008/2009. The constant increase of economic growth established over the last decade was negated within a few months. According to estimates by the World Bank, the economy in the euro zone shrank by a good four per cent in 2009 over 2008 (measured in purchasing power parity). Although the economy recovered slightly last year and achieved 0.7 per cent growth (World Bank), which could rise to 1.3 per cent


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