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FASHION


LE$ $ T R E N D Y


Have you ever opted to buy the hottest pair of jeans in- stead of paying your cell phone bill? Well you’re not alone. Staying current with fashion trends can be financially draining. Twice a year, the fashion in- dustry dictates what’s hot for the season. And just as one season unfolds, fashion capitals around the world are already debuting trends for the next one.


At this pace, how can one stay trendy and not break the bank? Shoppers often look to large retailers for good deals, or wait for the end of the season to score dis- counts. But there is another alternative that most of us overlook. Second-hand stores and thrift shops offer a large variety of fashions, at some remarkably affordable prices.


Let’s not forget that the fashion industry itself recycles trends. How many times have you heard the line, “the 80’s are huge right now”, or “flared jeans are making


66 avef summer 2011


a comeback”? Fashion regularly looks to the past for inspiration – then it reinterprets and reinvents to update these old trends to something current. You too can do the same by visiting local second hand stores, and not only discovering great vintage items, but also recreating a current trend with your own spin (and at a fraction of the price.)


fave sent two of our stylists on a challenge to do just that.


The assignment was to reinvent three of this summer’s hottest looks: Safari, Nautical and Boho – with only $60 to play with. Much to our surprise, on the day of our adventure we found items with stickers that discount- ed some already incredible prices. And if that weren’t encouraging enough, another store offered 50% off all items from 5pm to 8pm that day – like some sort of magical Fashion Happy Hour. Thanks to these pleasant surprises, our team was able to double their purchases and created two versions of each trend.


Styling for LE$$ TRENDY LOOKS Page 68 to 79 by: Kevin Schnobb and Charlotte Healy for fave Magazine


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