industry news
Nadia Sawalha supports About
Time The About Time board game made a splash at January’s Toy Fair - thanks to its new celebrity supporter Nadia Sawalha, and some guerilla marketing that brought publishers Circa Circa centre stage at the annual toy industry event. Nadia, who recently joined the Comic Relief desert trek in Kenya and was a contestant on ITV's Dancing on Ice, played About Time over Christmas and really enjoyed it - much to her surprise! Nadia says: “I'd all but given up on board games. What I love about this game is that even if you’re a bit of an ignoramus (like me) you can still potentially win, and along the way will have learnt amazing facts that you can impress other people with. This game will take centre stage in my house for many years to come.” Nadia will be supporting About Time’s marketing campaign throughout 2011. For more information call 01273 298414, email
tanushka@playabouttime.comor visit
www.abouttimeboardgame.com
Chomette adds Rösle
to its portfolio Chomette is proud to announce the arrival of a new brand to its collection. Rösle, the globally respected kitchen tool and gadget brand, has joined leading names including Pillivuyt, Peugeot, Emile Henry, Zak, Zoku, SKK and De Buyer at Chomette, creating one of the most dynamic selections of kitchen household brands held under one roof in the UK. Bernadette Considine, sales director at Chomette
is delighted with the appointment and commented: “We are all absolutely thrilled to welcome Rösle to Chomette. Rösle’s ability to innovate and create some of the best kitchen tools and gadgets on the market is a great opportunity for us. The name Rösle is synonymous with intelligent design, superior quality and functionality – the by-words of our entire range. Rösle perfectly complements the successful brands we are proud to work with and it’s a great addition to the Chomette family.” For more information call 0208 877 7000 or visit
www.chomette.co.uk
Reassure your
customers The Furniture Ombudsman (TFO) helps its members to reach new consumers, raise standards and helps them to understand their consumer law obligations. Each full member has unlimited access to an advice line and discounted training, both of which are administered by qualified staff. TFO is synonymous with responsible furniture retailing. Research suggests there are many factors that drive consumer confidence, and many of these mean there are significant advantages to marketing membership of TFO. Many customers seek assurances before buying big-ticket items so it is no surprise that a
NEW IMAGE FOR MACEF 2011
Everything is ready for the 91st Macef, to be held at the Rho exhibition centre from September 8-11, 2011. Numerous new ideas will make it a not-to-be-missed event for exhibitors and buyers with a keen eye on the latest trends. This year, the innovative spirit is also underscored by a new image, conceived and created by noted architect, Alessandro Mendini. Four sectors make up Macef: Home Décor,
Table and Kitchen, Gifts and Bijoux which is devoted to fashion accessories, high-end costume jewellery and loose gemstones. Among the novelties at Macef September will be AbitaMi, a workshop for new trends conceived to get you thinking. A ‘theatre of creativity’ where you can compare new trends in modern living. For more information visit
www.macef.it
proportion of those who contact TFO, do so before making a purchase to verify if the retailer is a TFO member. TFO references all of its full members on its consumer-facing website including a company profile, web links and contact information. In addition they are also eligible to be included on a store locator which helps to drive potential customers their way. For more information call 01438 777700, email
info@fira.co.uk or visit
www.fira.co.uk
6 Gifts & Housewares
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20