PMPLEGACY HAMBANTOTA 2018 COMMONWEALTH GAMES BID
to the Hambantota 2018 Organising Committee (OC) in December 2010. Throughout 2011, pmplegacy’s role is to assist the Sri Lankan city in its bid to win the right to host the 2018 Games, on behalf of the Commonwealth Games Federation (CGF).
G The other city bidding for the right
to host the Commonwealth Games in 2018 is Gold Coast Australia. Sri Lanka sees sport and major events as an important economic and social driver after years of internal con- fl ict and the effects of the tsunami. Hambantota is a rapidly expand- ing city near the south coast that will develop major new infrastruc- ture including a new port and airport – both currently under construction – a Sports City with a wide range of new competition and non-competition venues and amenities and a tourism, business and entertainment hub with hotels, commerce and nightlife. The 2018 bid is seen as a strong catalyst to help initiate and accel- erate these developments and this
ISSUE 2 2011 © cybertrek 2011
lobal sporting events con- sultancy pmplegacy was appointed as lead advisor
Colombo Cricket Ground (above); The Sri Lankan cricket team (right)
progress. Well known for its passion for cricket, Sri Lanka is now committed to
raising participation in a wide range of sports and this bid has a pivotal role to play as part of a national strategy for sports development.
pmplegacy’s role as advisor sees
the fi rm leading a multi-disciplinary team with extensive event bidding expertise and working with the OC and the bid executive. The work will include the development of the Hambantota 2018 brand and bid emblem and the preparation of the Bid Book (Candidature File), compris- ing 15 themes ranging from Games Vision and Concept to Finance and Security. The role also involves deal- ing with international level public relations, through to the fi nal presen- tation and selection of the host city in St Kitts & Nevis on 11 November, and
acting as strate-
gic advisors to the OC – guiding them on everything from policy and strategy to communications, and ensuring that long-term and sustainable legacy bene- fi ts are at the very heart of the bid. “This is a challenging and stim- ulating project. The bid aims to inspire other emerging and devel- oping Commonwealth countries and aims to enhance the CGF brand,” says Cathy Livock, director of consult- ing for pmplegacy. “pmplegacy’s job is to maximise the appeal of the bid to the Commonwealth to the 71 vot- ing members of the Commonwealth Games Associations and to highlight the many sporting, social, economic and environmental opportunities that it creates. The bid also aims to demon- strate that ‘big is not always best’.”
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