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Health & fitness news


Fitness4Less acquires new Cheltenham club


pete hayman


Low-cost health club operator Fitness4Less has confirmed the purchase of a Bannatyne site in Cheltenham as part of its “aggres- sive” expansion strategy. Te new Cheltenham location adds to


recent openings in Cambridge Heath and Southwark, both in London; Newport, South Wales; and Nottingham. A free weights area and a wide number


of cardiovascular and resistance machines will be on offer at the Cheltenham facility, as well as two class studios and saunas.


easyGym secures first sites tom walker


easyGym, the new budget club concept from easyJet founder Sir Stelios Haji-Ioannou, will officially open for business this summer aſter signing a deal with Virgin Active. Te new health club opera-


tor is to take on two locations – in Slough and Wood Green, London – and aims to open 10 clubs a year from 2012, in addition to other properties earmarked for 2011. easyGym is the first fit-


ness brand to be launched by the serial entrepreneur, who signed a licensing deal with private-equity backed Fore Fitness to develop the brand. Fore Fitness will introduce memberships from £15 per month across the easyGym estate. Paul Lorimer-Wing, joint chief executive officer of easyGym, said: “We’ve worked closely


Stalker has been FIA executive director since 2009


David Stalker confirmed as FIA chief executive officer


tom walker


David Stalker has been officially appointed the new chief executive officer of the Fitness Industry Association (FIA). Stalker, who has held the post of FIA’s


executive director since December 2009, will take over the role of CEO with imme- diate effect and will be responsible for the implementation of its three-year strategy. He will also take a more strategic


approach to addressing the needs of the industry in line with the public health agenda to drive growth for the sector.


‘Tough’ new sunbed rules for England and Wales


pete hayman


People under the age of 18 years old have been banned from using sunbeds across England and Wales under “tough” new rules, which came into effect on 8 April. The Sunbeds (Regulations) Act 2010


– introduced as a Private Members Bill – means sunbed business operators cannot allow young people to use such facilities. It is hoped that the new legislation will


reduce the incidence of skin cancer and protect under 18s from over-exposure to ultra-violet radiation.


12 easyGym is to open this summer following its deal with Virgin Active


with some of the best brains in the business to develop a proposition which we are confident will make us a leading player in the European market in the coming years.”


Essex leisure centre plans unveiled pete hayman


Plans for a new £8.75m leisure centre and swimming pool in Witham, Essex, have been put on show by Braintree District Council (BDC). Scott Brownrigg Architects


are behind the design of the facility, which forms part of the local authority’s bid to enhance local provision. Te new centre will include


a six-lane, 25m swimming pool and a learner pool with move- able floor, as well as a fitness suite and two dance studios. A sauna and steamroom and two squash courts are also planned. It is anticipated that a planning application


Te new facility is poised to boast a fitness suite and two dance studios A BDC spokesperson said: “[Te council]


will be submitted at the end of April, which could see work start by the end of the year. Completion is scheduled for 2013.


is investing more than £8.75m into the town’s new sports and leisure facility as part of its commitment to ensure residents have access to sport and leisure opportunities.”


Wootton Bassett leisure centre opens tom walker


Parts of a leisure centre in Wootton Bassett not directly damaged by fire in December have now reopened to the public. Wiltshire Council and operator DC Leisure have revealed that the sports hall; gym; squash


Read Leisure Management online leisuremanagement.co.uk/digital


courts; and dance studio are once again avail- able for use aſter the three-month closure. Stuart Wheeler, council cabinet member for


leisure, sport and culture, said: “Our property team, working with DC Leisure, has done a tre- mendous job in reinstating access.”


ISSUE 2 2011 © cybertrek 2011


image: scott brownrigg architects


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