A stroll along the Clyde Walkway is a regular pleasure for a lot of folk in Glasgow. But for many others the thought of venturing out would just never cross their mind or they simply can’t find the time for it.
The fact is that many people living in urban areas, such as Aberdeen, Edinburgh and particularly Glasgow, visit the outdoors less than once a week. Yet we could all make more use of the outdoors and enjoy nature from our doorsteps. Our ‘Simple pleasures, easily found’ campaign inspires people to make more time for outdoor enjoyment. It aims to show that the outdoors offers many opportunities for fun relaxation with simple and easy-to-do activities. The campaign was launched in Glasgow in July with a combination of advertising on selected bus routes and at underground stations, along with posters on phone boxes. It’s proved to be an effective way of getting the message across to more than 1.3 million people, with over 90% of people in Glasgow being reached by the adverts. And our media partnership with the Glasgow Evening
Times helped us make contact with 75,000 Glaswegians directly, allowing us to offer guided walks in the city. This gave readers – many for the first time – the chance to discover and enjoy fascinating facts about their local area. “The campaign in Glasgow and surrounding areas is well under way,” commented Eleanor MacDonald, SNH’s campaign manager. “During the school holiday period our campaign staff chatted to over 15,000 people and gave out top tips on things that folk could get out and do. “It’s designed to be a fun, thought-provoking campaign, with both local and national initiatives. And we’re also using the social media website ‘Facebook’ to capture the public’s attention and involve a wider audience in searching for nature on their doorsteps.”
www.snh.gov.uk
The campaign aims to show that even in the heart of a bustling city there are hundreds of places and ways for everyone to make the most of their free time. And to inspire people, we’ve produced a comprehensive guide Get out and about in Glasgow. This is packed full of useful information about places, directions, facilities and ideas for things to do or look for in and around the city. If you’d like a copy, contact our publications staff on 01738 458 530 or email pubs@
snh.gov.uk.
Local community groups have been quick to back the campaign. “SNH should be congratulated on this inspiring campaign,” commented Nigel Willis, chairman of The Friends of Glasgow Necropolis. “People visiting and living in Glasgow are particularly lucky to have so many wonderful ‘green spaces’ in which to walk and enjoy the plants and animals in the city. We’re delighted that the ‘Simple pleasures’ campaign is highlighting many of these natural attractions.” However, it’s still early days for the wider project. Work is under way to roll out similar campaigns in Aberdeen and Edinburgh later in the year. And we’re keen to encourage other towns and cities to organise their own local campaigns.
So if you’re a community group or an organisation that would like to support the campaign, then you can download the campaign toolkit and resources at
www.snh.gov.uk/ simplepleasures. It will allow you to personalise your own posters and route maps using our ready-to-use templates with the campaign artwork.
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