Canada’s Pot of Gold


Over the Rainbow in Toronto has proven to be a perfect fit for founder and owner Joel Carmen


Joel Carmen was driving a taxi in Toronto when his life was altered — literally. It was 1975 when the recent university grad picked up Peter Jackman during a shift, and learned that the expert tailor was interested in opening a store. Carmen knew nothing about the apparel or retail business, but plenty about blue jeans; after all, they made up his entire wardrobe. So with a few thousand dollars of savings, and an expert tailor by his side, Carmen gave up his cab, and set up Over the Rainbow in the artsy Yorkville neighborhood.


Jessica Pallay 22 specialtyinsider.com


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