Upon completion in January 1012, the S&P Architects’ designed £7.5m Horley Leisure Centre development will feature a six-lane, 25m swimming pool and a learner pool


space within the building can also be used to support local voluntary services, social services and neighbourhood polic- ing and library services. The link between sport, activity and


health is also being enhanced by promot- ing leisure centres as a ‘one-stop-shop’ for wellness. There are now numerous projects when funding has been shared between the local authority and the local primary care trust to offer patient walk-in centres, rehabilitation care, audiology ser- vices, diagnostics and a pharmacy outlet at a conveniently-situated leisure venue.


Offering choice People have come to expect quality leisure provision and prospective univer- sity students are no exception. Look on any university website and the extra- curricular activities, particularly those associated with sport and recreation, will be prominent. Modern, high-quality wet, dry and outdoor sports facilities are key components in any university’s sales and marketing strategy.


Issue 1 2011 © cybertrek 2011


To allow a local community to operate a successful


swimming pool amenity, the physical infrastructure will need to be more economical and standardised


The recent and well-publicised vote


by MPs to raise the maximum university tuition fees to £9,000 has been presented as an intention to relieve the tax payer of some of the financial investment in higher education that the universities themselves say is required. Despite assur- ances from the government that they will force universities to protect the interests of potential students from dis- advantaged backgrounds, this is a near trebling from the previous maximum of £3,290 in a market where university places remain oversubscribed. With students spending more of their


own money, those who do apply are likely to be making their selections based on more than the ability of the university to provide a quality qualification that will stand them in good stead for the future.


They will also be seeking a location and range of facilities to make campus life a satisfying and enjoyable experience. In short, universities need to do all they can to be attractive to receive top students. This decision-making process does


not only apply to under graduates. Post graduate students, academic staff, ad- ministrative staff and students from the lucrative overseas market will all make similar judgements in advance of an application process. However, these facilities are rarely for


sports and recreational use alone. With many universities and colleges in the UK offering sports science degree courses, the university sports centre is at the heart of education and research activity, sup- porting demand in the expanding health and wellbeing industry. The location of


Read Sports Management online sportsmanagement.co.uk/digital 67


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