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these projects together – from planning to building to launching, operating and sustaining – that has given me valuable, transferable experience,” he says. “The long-term vision for the Queen Elizabeth Olympic Park includes the building of houses, communities, schools, transport links, parklands and attractions – offer- ing “the best of London in one place”. “There’ll be no other place like it,” he says. “The reason why the legacy company


was set up well before the Games came to London was to properly plan for the extended life of the park – the way it’ll be operated, programmed and animated,” Ross explains. “I see exciting opportuni- ties, but everything has to be co-ordinated through a planned, focused approach, rather than a knee-jerk reaction. “We’re looking at the fullest, widest


spectrum of co-ordinated events and pro- gramming within the park, which has been highlighted in the 10-year attractions mas- terplan, that I’m driving with my Disney background. I can’t shed any light on the details just yet but what I can say is that we’ll have some attractions open from day one and will be opening something signifi- cant in the park every two to three years to encourage repeat visitations.” This vision of the park is representative


of the rapid change and development in East London, since London won the bid to host the 2012 Olympic and Paralympic Games back in 2005 and Ross says local partnerships are key. “The regeneration outside the park


has already started,” he says, referring to Westfield Stratford City at the gateway of the park. Hailed as Europe’s largest


urban shopping centre, the 1.9 million sq ft of retail space will include 300 tar- geted retail brands and a 14-screen Vue cinema. It’s projected to attract up to 20 million people to the area by 2015. “This is a good example why working with partners from both the public and private sectors will ensure a successful legacy from the Games,” he says. Accessibility is also cited by Ross as an


essential part of the park’s success. “Nine rail lines will service the park, including


Above: The £23m ArcelorMittal Orbit will have two observation floors. Main pic: The park’s south hub will play host to sports and cultural events


connections to mainland Europe and the planned Crossrail stop at Stratford re- gional station in 2017. Can you imagine that the Javelin train from St Pancras will take just seven minutes! Then there’s the waterways that surround the park, which we want to animate and develop into refreshing, stimulating and environmen- tally-friendly attractions that could be used for leisure pursuits as well as routes in and out of the park,” he says.


Olympic legacy The Olympic Delivery Authority (ODA) has set a milestone of 27 July to have all key Olympic venues completed and ready to hand over to the London Organising Committee of the Olympic and Paralym- pic Games (LOCOG), in time for this year’s planned test event schedule. Once the Games have finished, the


legacy company will work closely with LOCOG and the ODA to ‘bump out’ or


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ALL PICS: OLYMPIC PARK LEGACY COMPANY, 2010


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