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opinion upon you. You’re being tied down. Our idea was: every new song has to be different. Well, you’re soon cured of that when you get involved in the entertainment industry. It’s all about money. A personal view or creativity is not appreciated in this business. You’ve got to have the same level of superficiality as your environment, then you can really make it in that scene.


On Dutch television in 1967. From left: Willem Bieler, Peter Vink, Joop Roelofs, Jay Baar.


MUD!


Joop: We also did a promotion campaign for ‘World Of Birds’. Driving around the country in two big American cars, giving away free singles. This was also announced on Radio Veronica. It attracted huge crowds and created mass hysteria in The Hague. Thousands of fans came to the Malie field in the pouring rain. The whole place was flooded. When we showed up in the Cadillacs we were mobbed by the fans. We couldn’t even open the doors because of the crowd surrounding us.


Everyone had to have a single! Instead of handing them out, we threw the whole bunch out of the window. All those people were crawling around in the dirt trying to get one!


Frank: Guys fighting and diving in the mud with their good clothes! All to get a 45 that was worth three guilders! They were even climbing on top of the cars, which got hammered and covered in mud.


Joop: At one moment I decided to get out but that was not such a good idea.


34


Everyone started pulling at me and yelling, “Come on man! Lemme have a record!” A man in a passing car stopped and luckily gave me a lift. I don’t know what happened to the other guys, but I was at home, safe!


Frank: The Cadillacs looked like hell and were basically totalled. It didn’t matter, Phonogram paid for them. They made enough money off us, although they pretended not to. It was all bullshit; they were a bunch of greedy bastards.


That became obvious once again, when we were honoured on a radio show for having sold 10,000 copies of ‘World Of Birds’. As a prize we were supposed to receive the latest Philips multi-track recorder. Well, we got shit! When they handed us the thing, they said, “Have you got the money?” Turned out we had to buy it at wholesale price. We were allowed to hold it a few minutes and then they snatched it back!


LONG HAIR!


The ’60s witnessed the birth of a controversial phenomenon: long-haired


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