Photos by Doug Handel, Doug Handel Photography.


“When you have customers that are three, four and five time repeat buyers, you could say they are part of the family, also,”Terry Sandlin added.


But don't think for a minute that the veteran team settles for doing things “the way they've always been done.” Alan Sladek, who just joined the Sandlin Team as Marketing Manager in January 2009 commends the team not only for its flexibility in adapting the product line to suit a changing marketplace, but also in recognizing the need to adapt to other changes, including Internet technology. He has played a key role in advancing Sandlin Homes into what he terms “a virtual company.” Everyone involved in the construction process, including the subcontractor team, is required to have enough savvy to adhere to the company's streamlined business model in which the Internet plays a key role.


Traffic on the company website has increased by about 40% this year, and Sandlin Homes also has a network of Realtor friends and partners who follow their activities on Facebook, Utube and Twitter. Sladek estimates that Internet marketing efforts accounted for about 50 additional sales last year, but emphasized that having on-staff Internet sales counselors committed to back end tracking and follow-up and the team's consistent attention to their feedback and analysis was essential to the increased sales.


“All of our efforts are focused on the things that bring value and affordability to our customers,” said Sladek. “Value and affordability were the cornerstones of the foundation that J.B. Sandlin laid. Now it our responsibility to identify new ways for furthering value and affordability in today's environment.”


For more information,


contact Sandlin Custom Homes at 817-281-3509


or visit www.sandlinhomes.com GREATER DFW METROPLEX BUILDING SAVVY MAGAZINE


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