Matt Speight, Scott Sandlin, Terry Sandlin & Mike Sandlin


Sandlin Homes Reflects on Founding Principles to Develop Its New Cornerstone Series


The founding principles of integrity, honesty, quality, and superior customer service have guided Sandlin Homes through 53 years of consistent growth. Upholding these basic principles and being adaptive to changes are the very backbone of the company's longevity, positioning it as a leader during the times of peak marketplace opportunity and a survivor in spite of each of the market challenges.


When J.B. Sandlin founded Sandlin Homes in 1957, his goal was to give every family the opportunity to own an affordable, custom built home. J.B.'s accomplishments and leadership contributions to the homebuilding industry are nothing short of legendary, and continue to earn him recognition posthumously. He was named as an inaugural inductee into the Texas Housing Hall of Honor and most recently to the Greater Fort Worth Builders Association's new Housing Hall of Honor.


When signals began to point to today's challenging market conditions, the question that many in the industry pondered was, “What would the legends like J.B. have done in our current situation?” The answer for the Sandlin team was to reposition its focus back on building the very product that launched the company


GREATER DFW METROPLEX BUILDING SAVVY MAGAZINE


legacy—affordably priced homes targeted to first-time and move-up buyers. But the question was—how to bring costs back down to the price level they were selling homes for in the 1990s without sacrificing the unique features and amenities that buyers had grown accustomed to in more recent years. The right combination of value engineering and new building technologies was the answer.


“It took about a year in planning to fine-tune and develop the new Cornerstone product,” said Rob Wetli, Construction Manager for Sandlin Homes. “We found that by implementing new building technologies, any extra costs of these were offset by the elimination of waste and over-engineering. Increased speed on construction time when utilizing the engineered products was another cost saver.”


By Beverly Smirnis


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