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POINT OF VIEW from Page 6


what to do what to do? Simple – don’t find a way to lower expenses $21million; simply increase revenue by writing more parking tickets. What they are admitting is that literal-


ly tens of thousands of people in San Fran- cisco are parking illegally, and the enforce- ment folks simply hadn’t gotten around to finding them. However, because they now needmoremoney, they are going to clamp down on these horrible scofflaws and clean up the parking problemin the city. What would happen if they were suc-


cessful? What if, for instance, that by increasing enforcement, they lower the rate of violations? It seems to work with other crimes. If the cops concentrate their efforts on, say, drug sales in a particular area, the incidence of that activity decreases. What is the city going to do if the


good people of San Francisco decide to start obeying the law and park legal- ly? Where are they going to get their money then? They are installing parking meters


that take credit cards. It’s a known fact that when you do so, the number of peoplewho receive citations for expired meters goes down.Why?Well, when a person had to put quarters in the meter and didn’t have enough, often they simply took a risk that they wouldn’t be caught. However, credit cards are different.


People pay the full rate to ensure they won’t be ticketed. (See a related article on Page 16.) Youmight say, super. Instead of park-


ing tickets, revenue will be increased by people paying more to park. It doesn’t work that way.Adding a couple of bucks for parking doesn’t replace a $50 citation. A number of cities have found that they have to rethink their business model when credit cards are involved in the process. San Francisco needs to rethink


completely their parking policy. They have a great idea with their SFpark con- cept (see www.sfpark.org). Their mar- keting is super. But what are they going to do if the new program works as adver- tised and the people of San Francisco actually embrace it?


So SF has two conflicting issues –


They need more money and are planning to write more tickets to get it.At the same time, they are installing equipment that will reduce the incidence of folks overstay- ing themoney they put in themeters. By increasing enforcement, they may


be able to hold their own, but a 20% increase, I don’t think so.


PT


Do the ‘Ums,’ ‘Uhs’ and ‘Ahs’ Get Your Tongue?


It’s natural to pause when you speak – that’s when you breathe.What’s not natural


is to fill the silent pauses with “um,” “ah,” “uh,” “you know,” and other sounds. According to Sharon Sayler, a business consultant, speaker and author (“What


Your Body Says”), these “verbal pauses” are distracting and muddle what you are try- ing to say. Here’s some of her advice on how to eliminate them: • Keep breathing.Maintain low, natural breathing. • Fill the silence with a gesture or smile. • Use shorter sentences. • Eliminate the reasons for audible pauses, which include lack of familiarity with


the topic, discomfort with silence, nervousness, habit or shallow breathing. • Practice beforehand. Record yourself and listen for your favorite verbal


pause fillers. Those “ums,” “ahs,” “uhs” and “you knows” are warning signs that you need to


breathe, Sayler says, adding:When you run out of oxygen and your brain starts feeding unintelligible words to yourmouth, stop talking and start breathing! For more advice, go to her websites (www.WhatYourBodySays.com or


www.sharonsayler.com).


8


FEBRUARY 2011 • PARKING TODAY • www.parkingtoday.com


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