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PAGE 104 - FIRST DECEMBER ISSUE 2010


TELL 'EM YOU SAW IT IN


Advertise with Trade-A-Plane today! Your friendly sales representative is waiting to help you, so call 800-337-5263.


classified advertising rates


All classified ad types require a three-line minimum charge and a charge for two consecutive issues–no less for one. For ads over three lines, multiply the number of lines by the per line charge.


For advertisers that are new or occasional GENERAL ADVERTISERS


Minimum charge is for 3 lines for 2 issues


Charge for each additional issue


Text ad w/standard type $24.48 (minimum text charge) $4.08 per line Text ad w/bold type Add photo


$56.00


Add logo in B&W Add logo in color


Add Classified Display in B&W


Add Classified Display in Color


$82.00 2.5” x 3.5”


$34.20 (minimum text charge) $5.70 per line per inch + text charge $28 + text charge


$60.00 per inch + text charge $30 + text charge per inch + text charge $41 + text charge


$68.00 per inch + text charge $34 + text charge $94.00 per inch + text charge $47 + text charge


For advertisers $1,000 or more previous 12 months VOLUME ADVERTISERS


Minimum charge is for 3 lines for 2 issues


Charge for each additional issue


Text ad w/standard type $19.44 (minimum text charge) $3.24 per line Text ad w/bold type Add photo


Add logo in B&W Add logo in color


Add Classified Display in B&W


Add Classified Display in Color


$27.00 (minimum text charge) $4.50 per line $52.00 $56.00 $78.00


7.667” x 10.5”


per inch + text charge $26 + text charge per inch + text charge $28 + text charge per inch + text charge $39 + text charge


$64.00 per inch + text charge $32 + text charge $88.00 per inch + text charge $44 + text charge


If an ad misses an issue, please count as a new order (two-issue minimum order still applies). All text ads with bold type have the option to add a background color free of charge. All standard type text ads can add a background color for a 39% up charge. Classified advertising is not commissionable. No cash discounts.


Our online listings are like a website specifically for your plane, product or service. All print classified purchases include a corresponding online listing that can include additional text, specs, photos, video links and PDFs. The online listing reference number appears in the print edition, making it easy for print readers to locate your more detailed online listing.


CLASSIFIED AD PACKAGES Standard $35/month


   


Expanded $49/month


 Spec page with 35 photos  


Publisher’s Choice $119/month


    


* Print ad appears in three consecutive issues of Trade-A-Plane. ** A quick reference number in your print ad helps prospective buyers quickly find your corresponding online listing. *** Super Photo appears in your print ad and rotates on the Trade-A-Plane.com aircraft home page.


For other add-ons, all current, non-package rates apply (see other Classified Advertising tables). No refunds available on packages, regardless of when advertised plane sells. However, ad can be cancelled at anytime.


ISSUANCE & CLOSING DATES


Published 36 times a year (three issues per month). Issuance is approximately six days after display closing dates or 36 hours after classified closing times. Display and classified closing dates are, respectively: First Issue, 26th* and 30th*; Second Issue, 6th and 10th; Third Issue, 16th and 20th.


*Month preceding publication; all other dates month of publication. If Saturday, one day earlier. If Sunday, one day later. Closing is noon Central Time. For classified advertising, last-minute copy will not be accepted unless accompanied by remittance to cover publication costs.


For complete rate and payment information, mechanical requirements and terms, including agency discounts for display advertising, call, write or visit www.trade-a-plane.com/mediakit.


base rate process color rate


$3,858 $5,352


www.trade-a-plane.com


Trade-A-Plane offers aviation marketers a coordinated web/print program that generates results through our highly popular print product as well as our innovative and highly trafficked website. Google Analytics Web Traffic Data available upon request.


Trade-A-Plane.com provides outstanding additional advertising exposure at no additional cost. The website is updated continuously with new listings of Aircraft, Parts, Products, Real Estate and Services. Aircraft listings can be searched by make/model, model year, engine time, total time, state, etc. Other listings can be searched for and found using a similar variety of specific or general methods. “Aircraft for Sale” as well as other listings are available to the general public as soon as they are posted. Registered users can receive notices of new available listings via email notification.


In addition to print exposure, display advertisers have a choice among powerful online listings, brand-building banner ads rotating throughout the site, or a combination of both. In addition, advertisers receive a detailed company information page with web links. This can be located through the use of either our Product Index or our Company Name Index.


Contact us for additional benefits, including web video links.


subscription rates (circle preferred rate)


12 Months (36 issues)


USA & Possessions STANDARD MAIL


PRIORITY MAIL


Canada & Mexico FIRST CLASS


All other countries AIR DELIVERY


$36.00 $117.00 $99.00 $99.00


12 Months (12 issues)


Name


$14.95 $39.00


$33.00 $36.00


36 issues, three per month; 12 issues, one per month. Payment for international subscriptions by international bank draft (U.S. funds) or credit card only. Rates subject to change without notice. UPS and/or FedEx rates on request; street address required for delivery. Call or email for details.


For other terms andmail options, please contact us: USA & Canada: 800.337.5263 (telephone) 800.423.9030 (fax)


Outside USA:


Internet: Email:


931.484.5137 (telephone) 931.484.2532 (fax)


www.trade-a-plane.com subs@trade-a-plane.com


Company Address


City


Country Phone


Email: Fax


PAYMENT INFORMATION ( ) Check ( )


Credit Card # Exp. Date


Signature


Please check one: ( ) New Subscription ( ) Renewal Change of address? ( ) Yes


( ) No (Include old address label with renewal or address change)


Complete, clip & mail this form to: TRADE-A-PLANE®, P.O. BOX 509, CROSSVILLE, TN 38557


Print subscribers get FREE access to premium online features! ( ) ( ) ( ) State ZIP


subscription order form YES! Please start my subscription to Trade-A-Plane.


7.667” x 14.25” 10.167” x 10.5”


$5,190 $7,194


10.167” x 14.25”


$6,771 $9,381


contact information P.O. Box 509


Crossville, TN 38557 Telephone


(800) 337-5263 (U.S./Canada) (931) 484-5137 (International)


Online


www.trade-a-plane.com E-mail: display@trade-a-plane.com* (display) classified@trade-a-plane.com* (classifieds)


Send all correspondence and materials to addresses above. *With certain strict guidelines you can also email ads or provide them on a variety of media. For display ads, notify your sales representative before electronically sending your ad. Important specifications are at www.trade-a-plane.com/digital.


174 Fourth Street Crossville, TN 38555


Fax


(800) 423-9030 (U.S./Canada) (931) 484-2532 (International)


Two facing pages, 10.167” x 14.25” each (non-bleeding)


$12,819 $17,772


Junior page 3/4 page Full page Double page base rate process color rate


$480 $663


2.5” x 7” 5.083” x 3.5”


$951 $1,320


2.5” x 14.25” 5.083” x 7” 10.167” x 3.5”


$1,830 $2,541


5.083” x 14.25“ 10.167” x 7”


$3,495 $4,842


display advertising rates – other sizes and contract discounts available 1/16 page


1/8 page 1/4 page 1/2 page


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