stories, photos and memories. Before you know it, you’ll have a vibrant, fun place to visit that will soon be generat- ing its own content.
If you’re stuck as to where to go from here, don’t be afraid to visit other camp pages to see what they are doing. You can use these other sites for inspiration. You can also check out corporate fan pages run by companies, such as the NBA, Lacrosse All Stars and Outdoor Outreach. If you can think of a compa- ny, they likely have a Facebook presence that can be studied and mimicked to some degree.
Perhaps the key to establishing a solid social media presence is creating fresh content on a regular basis. Having a fan page is great, but if people aren’t coming back to it to check in, view pic- tures, chat and engage in the communi- ty you’ve created, than you’re losing out. Try to post pictures, create new conversation and generate a buzz on your page as frequently as possible, and remember, Facebook pages are com- pletely public. Everything said and shown on your page can be seen by
Before you know it, you’ll have a vibrant, fun place to visit that will soon be generating its own content
everyone, so be sure to police your con- tent and remove anything questionable. If you are concerned about the time
required to manage regular updates, rest assured, there are online tools avail- able to help you schedule all of your social media postings in one simple interface to all of your social media channels, including Facebook. Facebook was designed as an online tool to bring people the world over together. Your camp has the same goal, so it should come as no surprise that the two are a natural fit. Even those with little to no computer experience can cre- ate a dynamic social media presence that can develop into a huge asset for your camp.
CC
Stephen Branstetter is the general man- ager of camps for Active Network (
www.activenetwork.com). With more than 10 years experience consulting in the camp industry, he has worked with thousands of camp owners and staff on how to utilize technology and the inter- net to help build, maintain, and grow a successful camp. In addition to technol- ogy consulting, Stephen volunteers with Peak7 Adventures to help bring the joy of the outdoors to at-risk youth.
www.canadacampsmag.com
Fall 2010 Canada Camps 15
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