vey of the local area. I know that area, and I knew that the existing inventory of parking spaces was more than enough to handle the people who wanted to drive to the
game.Two large garages within short walks of the new stadium were seldom if ever filled. This meant that even if the newgarageswould fill during games (rough- ly 80 days a year), the rest of the time they would have few if any customers.Why park two blocks away if there is plenty of space at the location you are visiting? Second, parking in the area was not all that expensive, for
NewYork City. If the garages atYankee Stadiumwanted to charge substantially more than the surrounding area, they would drive customers into those local garages, or onto public transportation. The numbers showed that they needed to charge more simply to break even. But to break even, they needed to fill the garages. Third, human nature being what it is, if the prices for parking
are raised, many drivers will look for an alternative.Yankee fans aren’t
stupid.They know that if they elect to park two blocks away andwalk, or for thatmatter take a convenient subway or train, they will save enough money to pay for plenty of beer and hotdogs. It seemed that the plan was to keep prices low in the beginning and attract parkers, then raise them. As they raised them, the fans moved to different parking, or different transportation. Fourth, non-game days: Let’s talk about the nearly 280 days a
year when theYankees aren’t playing at home. From what I have noted above, there is already plenty of parking in the neighbor- hood. No need to add more, except perhaps for game days. They built two garages, where probably just one would have been plen- ty. The second garage is closed on non-game days, and the first is underused. It doesn’t take a rocket scientist to predict what was going to happen. People were going to park where it was cheap
There is no Pleasing Lorraine on PT’s Facebook Page
She thinks all Parking
Kiosks (Pay and Display) are BS!
and convenient, and not in theYankee Stadiumgarages. If you wantmy guess, someone was blinded byYankee glitter
and theYankees wanted the parking garages. So they were built, and the financial side of the process got completely ignored. JVH says theYankeesmay be able to buy the garages fromthe develop- ment company at fire sale
prices.And the folks that lent the mon- ey?Well, gee. Can anyone say taxpayers of NYC?
Woof!! PT
Affinity Partner E
very day your customers depend on you. Tey leave their cars in your parking garage or with your valet and assume everything will be fine. But things can go wrong. Vehicles
disappear from parking garages. Valets crash cars. Pedestrians trip on potholes. And customers file claims. So who can you depend on? For more than
25 years, Alliant Insurance Services has been offering complete insurance solutions for all types of parking operations.We can help you prevent and manage risks while making sure you have the most appropriate coverage for your business. Contact us today.
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(866) 805-7275, Ext. 775
www.alliantinsurance.com/parking kphillips@alliantinsurance.com
DECEMBER 2010 • PARKING TODAY •
www.parkingtoday.com 39
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