Increasing your Islamic bank’s sales
Are you brainstorming sales strategies for your Islamic bank or finan- cial institution? Do you need some inspiration? A fresh perspective? If you’re looking to expand your client base and increase sales, it pays to get as much insight into the market as possible. The Global Islamic Finance Magazine Article Collection December 2009-June 2010 is out now and features thought-provoking articles that will make you look at sales and marketing strategy from a different an- gle. Each article is available to buy separately so you can mix and match to find the formula that will work for your bank.
As the Islamic banking industry expands ever more, Islamic banks are finding they are increasingly competing, not only with conven- tional banks, but also with one another. The industry has hitherto neglected the processes of market research, marketing and sales promotion, but all that is changing. The savviest banks are seriously assessing how they brand and market to themselves in an effort to win bigger and bigger slices of the market share. Is your bank one of them?
Global Islamic Finance Magazine Collection features a variety of ar- ticles that bring you up to speed on the increasing importance of marketing, branding and active selling in Islamic banking. Features that will help you attract customers and keep tabs on your competi- tors include:
• ‘Islamic Banking-differences, growth and future chal- lenges’: Understand your industry to understand your customers and competitors • ‘Things can only Get Better in the World of Islamic Bank- ing’: Discover why the world is turning to Islamic banking as the ‘consumer-friendly’ banking system • ‘Meeting the Financial Needs of Muslims, a comprehen- sive scheme’: Find out about the products your custom- ers are asking for • ‘Brand New Way: Selling Islamic Finance to Non-Muslims. Part I-Branding’: What does it take to build a brand and why are there so few in Islamic banking? • ‘Brand New Way: Selling Islamic Finance to Non-Muslims. Part II-Marketing and Selling’: How can you get more cus- tomers to buy more products from you? • ‘The Suitability of HSBC Bank Mauritius as a Test Case for Shariah-compliant Banking Services on the Island’: Launching Islamic banking services in an untapped mar- ket • ‘The Rise of Islamic Bank of Britain-Interview with Steven Amos’: The IBB Head of Marketing reveals the secrets behind the brand
All of these articles and more are available to order NOW starting from just £1.99 each! Get them delivered straight to your inbox in PDF format or, for the extra charge of just £10.00, we will send you a CD with all your ordered articles on it!
www.globalislamicfinancemagazine.com/article-collection 2010 October Global Islamic Finance 39
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