Fashion Rich May 09 23/4/09 15:23 Page 2
However, it’s the third generation model of online
fashion that is really upping the ante. No less a retail
figure than Sir Philip Green of Topshop (among other
concerns) has stated that he aims for a complete turnover
of stock in approximately six to eight weeks – a relatively
modest ambition. For the top brands, rolling out on a
seasonal schedule, the timescale is much the same.
Check out the biggest wholesale markets in Asia,
however, and one is adrift in a different world. Here, new
unveils its
designs arrive on the shelves not monthly, not weekly, nor
debut bridal
even daily, but on a jaw-dropping hourly basis. Even
collection.
Zara, the fashion speedster once described by a Louis
Vuitton director as “the most devastating retailer in the An exquisite
world”, is left standing by this breathless pace.
range of lingerie
from La Perla,
Mimi Holliday
and Myla.
Please call for
details of our
special bridal
events.
Truelove Lingerie
48 White Hart Lane, Barnes SW13 OPZ Tel: 020 8876 7330
Open: Monday - Saturday 10am - 6pm
2009 celebrates 10 years of
®
Sheen Uncovered
caring for Mums and their Tums
Unique Body Wear
Specialists in fitting Maternity and
since 1886
Click and buy. Above: Bottega Veneta, circa £2,300
Feeding bras from our
(www.net-a-porter.com). Main image: silk pleated top,
extensive range of top brand
£229, Exquisites London (www.exquisiteslondon.com).
products.
Jewellery: selected pieces from £68, KUMqUAT
Jewellery (www.kumquatjewellery.com)
Enjoy excellent, proffessional
customer service
in our warm and friendly boutique.
Yet the protracted process of shipping makes it hard for Bring this advert
consumers to benefit from this vibrant world. And that’s
and receive a free goody bag
where the third generation model comes in: by arranging
with your purchase.
Opening hours 10am til 6pm
delivery direct from the source. Third generation online
Monday to Saturday
retailers bring the manufacturers directly into the chain,
usually via a sophisticated website catalogue maintained
dynamically between themselves and their partner
suppliers, accessible to the customer here. Once an order is
received, it is despatched directly to the source. Thanks to
the rapidly improving global delivery network, the
product should arrive by air in 5-10 working days – hot
new stuff from beyond the ocean rim, in the same time as
it would take a cheap dress to get here from Leeds.
The benefits of the third generation model are huge.
Now the challenge for retailers is to manage hundreds of
suppliers and make them sing from the same hymn sheet.
It’s a project to which I, along with a number of other
fashion entrepreneurs, am devoted. Even today, the world
has treasures still to be discovered. For the lady of fashion,
sheenuncovered
many of them are available on the net.
LINGERIE BOUTIQUE
Na Han is Creative Director of Exquisites London,a73
287 Upper Richmond Road West,
424 Richmond Road, TW1 2EB. Tel: (020) 8891 1189.
East Sheen, London SW14 8QS
Visit:
www.exquisiteslondon.com
020 8876 9845
www.sheenuncovered.co.uk
www.richmondmagazine.co.uk 21
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