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NEWS
Wet Seal Launches
Fashion Site
continued from page 112
community adds an exciting
feature to our already engaging
website,” said Ed Thomas, CEO.
“It brings a fashion focused,
social networking element to
the site to enhance the user ex-
perience online. We think this
is going to be a great new tool,
which could not only increase
average visit time on the site,
but also improve online and in-
an online demo, which walks of Columbia and Puerto Rico, in-
store sales by allowing our girl
the customer through each fea- cluding 400 Wet Seal stores and
to choose among thousands of
ture of the fashion community. 95 Arden B stores. It also sells on
outfi ts generated and rated by
Wet Seal is based in Foot- the Internet at www.wetseal.com
her peers.”
hill Ranch, CA. It operates 495 and www.ardenb.com. ■
The company also developed
stores in 47 states, the District
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For The Best Service Say You Saw It In The Midwest Merchandiser June 2008 113
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