MidJune08

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SPARKLING
FEATURE STORY
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EARTH
Wholesalers
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Products
DCAN NEW DESIGNS FOR 2008
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Buying
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RETAILERS and other buyers
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who go online to research and ob -
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to navigate wholesalers’ websites.
Many Internet wholesalers have
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not only streamlined the process
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but also have enhanced product
photos and descriptions. These
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are just some of the advances
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Internet wholesalers have incor-
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porated into their websites.
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623-780-9674
At Kole Imports’ website,
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Fax: 623-780-9757
www.koleimports.com, buyers
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® get instant access to the best
seller in the category they are
shopping for. Rob Kole, president
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of this leading wholesale com-
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pany based in Carson, CA, says,
'ETA$ISCOUNT“We have worked to design our
website to tell people what we
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Minimum Order $100
Skull Barbell would tell them if we were actu-
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ally talking to them. We share
100 pcs for $99
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our knowledge.”
(99
¢
/ring. Assorted #6-15)
18 pcs for $99
($5.50/bracelets
If, for instance, a buyer clicks
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on tools, then on screwdrivers, the
website will display approximately
Cupid Love Angel CZ
30 different screwdriver units, and
Basic Stainless Steel Band Rings
Stainless Steel Bracelets
Cupid Love Angel CZ
Dangle Belly Ring
Dangle Belly Ring
they will be ranked in their best
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selling o
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rder. The top seller in the
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category
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will top the list.
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The ability to sort items by

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how fast they sell is not the only
way www.koleimports.com talks
Add Charm CZ Belly Ring
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Triple CZ Swirl Belly Ring Angel Heart Belly Ring
they last placed an order with
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us,” Kole says. “They will then
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continued on page 15
10 June 2008 www.MerchandiserGroup.com
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