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Despair overstated?
As the global economic crisis continues, Jeff George, Sales Manager of Enflite, Inc., A LifePort Company, discusses survival
tactics that all companies can adopt to come out on top
The market is up, the market is down, and Keeping Employees in the Loop
everything in between. Economy headlines Equally important as collecting customer
change as much as the weather does. In the information is the company’s ability to
buzz of this current market instability it’s easy disseminate that information to team members
to get distracted by the “what ifs” while we so they can take action. Savvy suppliers
forget to keep our eye on today, this action, and maintain a culture of continuous dialog
this relationship. distributing information throughout the
Maybe the chorus of despair is exaggerated. organisation. Collaborative energy is
Recessions provide great opportunity to fortify a infectious resulting in the development of
brand and position it for new business in the next perpetually relevant products with sustained
upturn. Success will depend on our relationships value. Recessions provide a great opportunity
with customers, employees, and business to focus on new products providing the agility to
partners. Survival tactics should include: move quickly as the market begins to reshape.
There are other pockets of opportunity in the
Relentless Focus on Customer Service Aviation Industry. Now is a great time to identify
Have we done everything we can? Are we undersupply and growing demand.
communicating that we’re available, that we
have the products required, and that we’re Commitment to Excellence
willing to adapt to customer needs? Are we Savvy suppliers not only understand their
recognising and acting on opportunities? Savvy customers they also understand their company’s
suppliers have a “we-are-here-for-you” mentality mission. Profit will always be an important
that saturates the company and is part of its piece, but the company’s mission—the reason it
DNA. It starts with the customer’s first exists—should drive its product and service mix.
encounter with the company and carries through Profit will become the by-product of achieving
the entire experience. All of the company’s that mission.
systems, processes, and structures show that Warren Buffet has said, “Look at market
team members and leadership don’t assume fluctuations as your friend rather than your enemy;
they know what their customers want. They profit from folly rather than participate in it.”
ask, and they listen to the answers even when Ignore the media and all its hype. Buying
the answers received aren’t ideal. Savvy opportunities may slow down awhile but
suppliers gather and analyse this data and make opportunities still exist as we focus on the
knowledge-based decisions translating it into customer and remain committed to our mission.
action. Resist the temptation to save money at Market windows may open and close quickly and
the customer’s expense. If exemplary service those with foresight and commitment will come
requires increased costs in a down market make out ahead.
the investment. The returns will be worthwhile.
See us on Stand 5B32
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