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AI Cat 2009 13/3/09 16:05 Page 20
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Hi-impact solutions for
challenging times
Simple ways to achieve cost-efficiency, eco-friendliness and passenger satisfaction
New ultra light trolley designed by costs in keeping food cooled. onboard weight by 13 per cent.
LSG Sky Chefs and Norduyn The industry faces a number of challenges this • Changing the traditionally-designed economy
As airlines continue to move towards a more year, and it’s clear airlines are whole–heartedly class tray sets to colourful and innovatively-
eco-friendly position an increased emphasis has searching for ways to both stretch their budgets shaped disposable sets, resulting in an annual
been placed upon creating products for in-flight and become more conservational while ensuring cost savings of 11 per cent while reducing
use which are more environmentally passenger satisfaction. weight by 17 per cent.
sound and can significantly cut
costs for cash-strapped Co-Creation: making the most out Satisfied with the outcome, Corsairfly asked
airlines. With many airlines of the in-flight experience LSG Sky Chefs to continue developing a unified
looking to take advantage of As passengers continue to become onboard experience including, for example,
solutions which reduce onboard more aware of their options in airlines menu cards, entertainment brochures and
weight, LSG Sky Chefs, in than ever before, the need for children’s games.
partnership with Norduyn, a differentiation is becoming increasingly Another airline which benefited from the
long-standing supplier of galley important. Understanding what makes increased emphasis on co-creation was Czech
equipment, are addressing this an airline unique to its customer is an Airlines. Having recently introduced a new logo
rising need. While a number of important part of the development the airline needed to alter their entire in-flight
light-weight trolley alternatives process. The involvement of all experience to reflect its new image. With 120
exist, the two companies worked necessary stakeholders throughout the different items needing to be produced they
to address shortcomings airlines product development cycle, from sought out LSG Sky Chefs to assist them with
had experienced with current marketing and operations to flight crew this important makeover. Using the airlines
models. The product was and passengers, was a significant newly-established “Passion symbol” logo as a
developed with a key focus on reason behind their success. Important guide, LSG Sky Chefs formed a new line of
delivering a better value for feedback from these stakeholders could economy and business class rotable tray sets as
airlines through improved thermo be incorporated early on in the planning well as several items designed specifically for
efficiency, lighter weight, and less process, minimizing the risk of expensive children. Similarly to Corsairfly, LSG Sky Chefs
maintenance needs due to 34 per re-design and error correction when the worked with Czech Airlines to not only create
cent fewer parts than standard trolleys. equipment was already in production. products that looked great but were
Additionally, unit designs were finely tuned to For example, Corsairfly initially also practical. Whether it
meet the daily needs of their airline customers approached LSG Sky Chefs to concerned optimising storage
and their in-flight crews. upgrade their onboard equipment space or reducing weight,
After a development period of two years, the for both economy and business products were shaped to
two companies recently completed their newest class which would increase the unique needs of the
ultra-light catering trolley. The half-sized version passenger satisfaction towards the airline. The result was products
of the trolley weighs in at less than 10 kg, more in-flight service experience while also which saved money and were able to
than a 40 per cent reduction compared to their reducing costs. Key drivers such as highlight their identity and offer differentiation in a
traditional counterparts, an industry first offering passenger demographics, airline destinations and challenging market.
significant savings potential. A Boeing 747, for aircraft interiors were taken in consideration by Creating a long-standing brand image requires
example, fully-loaded with these lightweight eco- LSG Sky Chefs’ designers and engineers. The careful planning from the start. No matter the
friendly trolleys could save approximately 850 kg, resulting efforts have led to the following benefits objective, cohesive environments can mean the
or about €80,000 a year in fuel costs. In for the airline: difference between an ordinary idea and one
addition, while conventional trolley designs only • Implementation of a new custom-designed which makes a lasting impact on your customer
maintain ideal temperatures for roughly two to tray set for years to come.
three hours, these new ultra-light versions can • Changing tray sets in business class from
sustain optimal temperatures for more than plastic to porcelain sets achieving an annual info@lsgskychefs.com
twenty hours, offering considerably reduced cost savings of 25 per cent and a reduction of www.lsgskychefs.com
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