CONTENTS
COVER
6
End thE intErnal CompEtition for GrEatEr
suCCEss tomorrow
FEATURES
9
ContEsts with ConsumEr GEnEratEd ContEnt
posE risks as wEll as rEwards
11
a smart way to build a markEtinG budGEt
12
CrEatinG a ComplEtE piCturE of your
prospECt for salEs
DEPARTMENTS
4 Chairman’s rEport
10
prEsidEnt’s mEssaGE
14
sEllinG skills
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