CONTENTS
COVER
6
End thE intErnal CompEtition for GrEatEr
suCCEss tomorrow
FEATURES
9
ContEsts with ConsumEr GEnEratEd ContEnt
posE risks as wEll as rEwards
11
a smart way to build a markEtinG budGEt
12
CrEatinG a ComplEtE piCturE of your
prospECt for salEs
DEPARTMENTS
4 Chairman’s rEport
10
prEsidEnt’s mEssaGE
14
sEllinG skills
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15