president’smessage
willis turnEr, CaE, CsE
willis.turner@smei.org
ChErish your fEllow
mEmbErs
The more I dialogue with you and hear your concerns with the need for strong human interaction and support
about the uncertainty in the economy and as I witness the teams that can help us navigate through the troughs and
impact of the global economic situation on professional crests of the storm.
associations at large, I’m finding one particularly
interesting theme. That theme is that individuals Let’s stop and think about the meaningful relationships
are paying more attention to the value of personal that we can build upon in our professional circles, not so
relationships with their professional peers. much in a spirit of what we can get out of a relationship,
but what we can give to the relationship. Even in our
When times are good and the economy is heady, most dire crisis, we can often find strength in helping
unfortunately we often fall into the speed of the some who is even less fortunate.
transactional world where focus is on expansion, top
line growth, market share increases and all of the other I’ve been impressed by the genuine expressions of peer
outwardly measurable metrics that make shareholders support that I’ve seen amongst our members who have
and stakeholders happy. We are now seeing the reality reached out to help in our professional community
and fragility of the peak and as the market freefalls and of sales and marketing. Keep up the good work and
once seemingly sound institutions fail, we come to grips cherish your fellow members!
Social Media Road Show 2009: Risks & Rewards for Marketers
San Francisco
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More information at
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10
marketingtimes
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